Mauro Toledo

Senior Art Director · Freelance

Los Angeles, CA

In My Own Words

A creative leader with two decades of experience in advertising, branding and strategic design for some of the world’s most successful global retailers, agencies and consumer products companies. Responsible for promoting creative excellence, developing design teams and nurturing creative culture. Proven history of leveraging design competency to exceed business objectives, excite consumers and grow iconic brands. Work intimately with cross functional teams overseeing all aspects of the design process to ensure that solutions are direct, clear and strategically sound resulting in moving customers to action in a highly competitive categories. Work spans brand strategy, insights driven design, brand and corporate identity, consumer packaging design, branded environments and digital branding.

Work Experience

Senior Art Director

Freelance

2024 – Present

Providing freelance support for Kinetic by Windstream. Implementing new company visual identity system. Specialization in print advertising, social media, out of home, direct marketing, in store POP, local marketing applications, PowerPoint presentations, logo/identity packages and designing for mobile apps, websites, splash/landing pages, email blasts and banner ads.

Art Director

Boost Mobile

2013 – 2024

- Manage the development, design and production of national retail promotions for all marketing initiatives for general and U.S. Hispanic markets to support Boost Mobile’s network of 8,000 locations nationwide.

- Collaborate with and provide creative direction to external agency partners for TV production campaigns, Elevate POS assets and to manage on site festival and concert experiential activations.

- Work closely with cross-functional teams to drive the brand messaging and look and feel across all consumer touch points including but not limited to: • in-store merchandise, POP displays and furniture • local and experiential out of home including station takeovers • UX/UI branded mobile apps and products • curation of brand social media channels and social media campaign development • website design and maintenance • digital display ads • customer retention emails • landing pages supporting external brand sponsorships and partnerships including digital and printed signage

Senior Art Director

Freelance

2009 – 2013

Designed and concepted full campaign launches, print advertising, identity packages, direct marketing, OOH and OOH Station Dominations, in store POP, in store signage, PPT presentations and websites, splash pages, email blasts, banner ads and social media content as well. Clients: Verizon Wireless, A&P, CDC, Sneakerhead.com, Veegmama, Farmers Insurance, Intuit, Big Bright Productions, Angel Energy, Wells Fargo, Dunkin’ Donuts, Universal CityWalk, Live Nation, Fender Guitars, KB Home, The Art Institutes, Alter G, Mohave State Bank, CAHP, Australian Swim School, Skylight Healthcare Services, PIH Health, Nelson Brothers, Samoa Artesian Water, DOX Cardio Water, Huntington Hospital, Marina Del Rey Hospital, Dr. Pepper, 7UP and Boost Mobile. Agencies/Companies: Deutsch LA, Rauxa Direct/Rauxa Roja, Acento, HEILBrice, Level-Studios, Davila Multicultural Insights, KB Home, JohnsonGray Advertising and Boost Mobile.

Senior Art Director

Campbell-Mithun

2004 – 2009

- Led initiative to redesign look and feel for all Verizon Wireless youth segment marketing initiatives. - Led the design effort in various general market promotions in print, outdoor, direct mail and POS materials for Verizon Wireless. - Contributed to Walmart’s circular redesign project. - Co-led the branch merchandising efforts for National City Bank.