Jun 2024 — Now
Senior Art Director · Freelance
Providing freelance support for Kinetic by Windstream. Implementing new company visual identity system. Specialization in print advertising, social media, out of home, direct marketing, in store POP, local marketing applications, PowerPoint presentations, logo/identity packages and designing for mobile apps, websites, splash/landing pages, email blasts and banner ads.
Nov 2013 — Feb 2024
Art Director · Boost Mobile
- Manage the development, design and production of national retail promotions for all marketing initiatives for general and U.S. Hispanic markets to support Boost Mobile’s network of 8,000 locations nationwide.
- Collaborate with and provide creative direction to external agency partners for TV production campaigns, Elevate POS assets and to manage on site festival and concert experiential activations.
- Work closely with cross-functional teams to drive the brand messaging and look and feel across all consumer touch points including but not limited to:
• in-store merchandise, POP displays and furniture
• local and experiential out of home including station takeovers
• UX/UI branded mobile apps and products
• curation of brand social media channels and social media campaign development
• website design and maintenance
• digital display ads
• customer retention emails
• landing pages supporting external brand sponsorships and partnerships including digital and printed signage
Apr 2009 — Nov 2013
Senior Art Director · Freelance
Designed and concepted full campaign launches, print advertising, identity packages, direct marketing, OOH and OOH Station Dominations, in store POP, in store signage, PPT presentations and websites, splash pages, email blasts, banner ads and social media content as well.
Clients: Verizon Wireless, A&P, CDC, Sneakerhead.com, Veegmama, Farmers Insurance, Intuit, Big Bright Productions, Angel Energy, Wells Fargo, Dunkin’ Donuts, Universal CityWalk, Live Nation, Fender Guitars, KB Home, The Art Institutes, Alter G, Mohave State Bank, CAHP, Australian Swim School, Skylight Healthcare Services, PIH Health, Nelson Brothers, Samoa Artesian Water, DOX Cardio Water, Huntington Hospital, Marina Del Rey Hospital, Dr. Pepper, 7UP and Boost Mobile.
Agencies/Companies: Deutsch LA, Rauxa Direct/Rauxa Roja, Acento, HEILBrice, Level-Studios, Davila Multicultural Insights, KB Home, JohnsonGray Advertising and Boost Mobile.
Sep 2004 — Mar 2009
Senior Art Director · Campbell-Mithun
- Led initiative to redesign look and feel for all Verizon Wireless youth segment marketing initiatives.
- Led the design effort in various general market promotions in print, outdoor, direct mail and POS materials for Verizon Wireless.
- Contributed to Walmart’s circular redesign project.
- Co-led the branch merchandising efforts for National City Bank.
