National operational responsibilities including collaborative creation of US product catalog, retail sales program, and competitor product research. After sales technical product support and technical document management. Territory B2B sales force management. B2B and retail marketplace performance analysis New product marketing strategy and product launch execution. Strategic cycling brand partnership development. Consumer and retailer brand marketing.

Established local business partnership development through community program initiatives, event sponsorship, and grassroots event activations. Enhanced community relationships with local running and fitness community to drive sales, customer acquisition, and customer retention. Marketing calendar and digital media content creation, social media management, and in-store media support. Footwear and apparel forecasting, strategic purchasing, and soft goods sales analysis. Sales staff training, in-store supervision, and customer service management.

• Sales manager at nationally ranked multisport retailer. • Managed ~1 Million is store sales, supervising 6 employees • Grassroots marketing campaigns and in-store product demonstrations.