Graphic Design

Creative & Design

in creating an overall vision, theme and direction for each season as it relates to 25+ plus skateboards, 5 hats & beanies, 15+
apparel pieces (shirts, hoodies & cut/sew) Accesories and stickers for Spring,
Summer, Fall & Holiday.
•   Creating AD's for Thrasher Magazine (Art Direction of layout, photo & design)
•   Original Art/Illustrations for skateboards representing each professional
•   Photography (Digital & 35mm film) for each seasons catalog of all products
•   Production Design Responsibilites: Color Separation of Art in order for spot
•   color printing and use of Pantone Solid Coated colors.
•   Techpacks for all products, determining sizing, colors, fits, material etc.
•   Communication with freelance artist and designers to direct them in creating
•   an art series for our brand, providing feedback and suggestions that will elevate
•   the art that both the artist, brand and Art Director can ultimately be proud of.
•   Working directly with Professional Skateboarders to help bring their vision to
•   reality as it relates to the art for their pro model skateboards.
•   Product Photography for Social Media, Web and Internal use.
•   Adapting to sudden changes and executing tasks in order to find solutions
•   and meet deadlines to keep the production schedule in motion

Leading the Art Deparment AND Artist

l 2018 - Present

Art Direction for each season creating original artwork (illustration) & hiring artist to create Art for skateboards, apparel and accessories.

hiring artist to create Art

in creating an overall vision, theme and direction
for each season as it relates to skateboards, wheels, bearings, apparel, headwear and accessories. As well as working directly with other companies to create collaborative
campaigns. (Vans Shoes, Emerica Shoes, Venture Trucks)

in creating an overall vision, theme and direction for each season as it relates to 25+ plus skateboards, 5 hats & beanies, 10+
apparel pieces (shirts, hoodies & cut/sew) Accesories and stickers for Spring,
Summer, Fall & Holiday.

Working in a collaborative environment to build brand identities, marketing strategies,
visual development and representation of brands, implementing style through graphic
design, illustration, custom mural painting, social media marketing & intentional
communication to help bring our clients visions to life & thrive.

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Matthew Ward is a Graphic Design at Baker Skateboards in San Bernardino, California.

Matthew Ward — Graphic Design at Baker Skateboards

Matthew Ward

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