* Led daily operations, strategic vision, and long-range planning for 3 facilities, developing world class retail execution and best in class sales and operational processes * Established clear objectives to provide a road map for achieving company goals and successfully trained teams to routinely meet all deadlines, drive sales expansion, and exceed sales targets * Increased yearly sales from 2M cases in 2019 to 3.5M cases in 2022, surpassing Coca Cola as the top overall beverage in Colorado and capturing the #1 position in Dollar Share * Surpassed sales objectives by cultivating productive client partnerships, driving 18% year-over-year business growth over 4 years * Compiled product and customer data to generate informed profit projections and created SMART Targets for team to execute product positioning strategies designed to achieve optimal market penetration and awareness * Mentored 3 high-performing District Sales Managers with on-the-job shadowing and specialized projects, resulting in successful higher-level promotions at facilities across the country * Tracked business metrics and held weekly team meetings to present updates, discuss progress, and align team goals * Analyzed individual and team performance, providing corrective feedback or supplemental training when needed

* Enhanced district operations by preparing forecasts, analyzing key market competitors, researching emerging industry trends, negotiating contracts, and collecting customer satisfaction metrics * Consistently met quarterly and yearly district volume and KPI targets, averaging 8% district growth over 5 years * Analyzed competitor activities and products to uncover latest trends, tracked pipeline data to discern won vs lost opportunities, and utilized metrics to modify effectiveness of low performing sales and marketing programs * Communicated regularly with territory and regional Key Account Managers for daily support and strategic planning * Recruited and hired top-level talent to add value and expertise to sales department, while promoting continuing education opportunities for sales team to bolster skills * Prioritized team development, creating action plans to successfully promote 5 Account Sales Managers to District or Merchandising Managers and 5 Sales Trainees to Account Sales Managers * Implemented brand marketing and promotional campaigns, boosting brand awareness, and employing sales tactics as part of territory development * Executed strategic short, medium, and long-term market and sales planning to develop robust new pipelines * Employed proactive and collaborative approaches to strengthen client relationships, gaining understanding of their unique needs and finding efficient solutions to meet those needs

* Led account planning strategy sessions aimed at retaining existing customers, acquiring new customers, and increasing business opportunities by evaluating team performance and sales volume against business plan * Formulated and presented innovative sales strategies to C Suite and account executives, negotiated complex contracts, and collaborated with customer success teams to ensure retention and growth of major distributor partners * Leveraged strong, trusting client relationships to consistently outperform sales quotas and generate new business * Identified and secured new business opportunities, resulting in 27 new business accounts, increased annual route sales of 35%, and consistent recognition as Monthly Top Performer * Created and delivered engaging sales presentations and seminars to effectively demonstrate product knowledge, benefits, competitive advantages, and global look of success throughout market * Negotiated displays and product placement promotional deals with small and large format customers while maintaining proper business standards for pricing, product flow, rotation, and in date products * Handled backdoor receivers, managers, and independent store retailers for companies such as Walmart and 7-Eleven to discuss implementation of personalized sales reports and third-party market research * Recognized and resolved compound problems that effected upper-level management and business initiatives Career Note: Earlier experience includes Outside Sales Representative at Deep Water Rock and Account Manager at Coca-Cola Enterprises.