Matthew Gunderson
Marketing Manager, Events (contract) · CBS interactive
Pleasanton, CA
In My Own Words
Creative, dynamic events professional with a focus on developing engaging, outside the box experiences for attendees.
Work Experience
Marketing Manager, Events (contract)
CBS interactive2018 – 2018
Developed high touch hospitality program that generated more than $2 million in sales by showcasing experiential marketing opportunities at E3 2018. Managed planning for the GameSpot Rooftop Party at the Standard LA, E3’s hottest industry party.
Program Lead, Facebook Meetings and Events Services (contract)
Carlson Wagonlit Travel2001 – 2017
Built a collaborative event services partnership with Facebook meeting and event planners, generating over $500,000 in the first 14 months of the program. Oversaw business development, scope of services and contracting and managed a team of planners to deliver contracted. Provided strategic sourcing and other ad hoc event services, when needed.
Manager, Events Marketing and Planning
AssetMark2015 – 2015
Planned corporate events and meetings targeting independent financial advisors. Managed marketing and planning for AssetMark sales meetings, practice management seminars, incentive travel programs and Gold Forum, AssetMark’s annual conference.
Event Producer, Dreamforce 2014 (contract)
George P. Johnson Experience Marketing2014 – 2014
Consulted with Salesforce Foundation, Customer Success and Salesforce University teams to develop event strategy, theme and tactics for Dreamforce 2014. Facilitated ideation meetings, workflow management and overall event execution, including development of layouts, production timeline, run of show documents and managing a $1 million+ budget.
Executive Producer, YouTube United Global Content Summit (contract)
MKTG, Inc2014 – 2014
Managed event production, oversaw the timeline and managed the project plan for the first ever YouTube Global Content Summit. Collaborated with agency team members and YouTube client to bring this key strategic gathering to life. Facilitated the agenda, stage and scenic design, A/V planning, F&B management, collateral production, event staffing, venue management and budgeting.
Event and Field Marketing Manager (contract)
Salesforce.com Foundation2014 – 2014
Consulted and managed planning for the Salesforce Foundation Zone at Dreamforce 2013. Managed an event budget of over $300,000, led weekly team meetings, worked with production agency and other resources to deliver the vision and experience of the Foundation Zone. Managed integration into the regional Customer Company Tour, the Higher Education Summit and Educause.
Conference Producer (contract)
Data 2.0/DevNetwork2012 – 2013
Managed and coordinated event logistics and operational planning for Data Week and Developer Week, an educational series aimed at emerging technology trends and ideas. Assisted company founders with logistical support for innovative tech talks, expert panel discussions, sponsor activities, Hackathon and other unique sessions and social functions and provided on-site support.
Corporate Events Planner
Safeway, Inc.2012 – 2012
Oversaw event management and planning activities for Safeway Foundation events, raising more than $5 million for a range of local and national charities. Managed planning for executive dinners, regional marketing events and two major golf tournaments.
Project Manager, Donor Events
KQED Public Media2010 – 2011
Managed the donor events program and $500,000 budget for the #`1 public media station in the country. My efforts raised over $10 million in contributions in 2011. Notable guests included Jim Lehrer, Jacques Pepin, Steve Inskeep, and others.
Owner/Event Consultant
Brown Bear Events2001 – 2010
Developed and executed targeted event programs. Created strategies and designed events for non-profits, including Melanoma Research Foundation, TRUSTe and Oakland Children’s Hospital and B2C experiential events for State Farm, Live Nation, Samsung and T-Mobile.
Project Manager, Corporate Events
Old Navy2000 – 2001
Planned and organized corporate events, including the 1,200-person General Manager’s. Handled event planning, attendee experience, agenda and content development, vendor supervision and on-site management for other Old Navy employee programs.
Event and Sponsorship Manager
PIER 391996 – 2000
Supervised planning for pier festivals and sporting events, including the Citibank Regatta Series, Street Performers Festival, Fleet Week and more. Oversaw event operations and budgeting for a $10 million sponsorship and events program.