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Senior Designer

Creative & Design

Experienced creative director with a product /environmental graphic design & sports photography background. Looking to make a move into the sports and action industry.  I started my career designing signs and fixtures and over the years have transitioned with the industry into the digital advertising markets.  I also turned a love of sports photography into growing sports and event photography business.

Design signage and display fixtures for nearly every industry.
Render designs in  3D software and prepare models for 3D printing
Photograph finished displays
Complete field surveys for design projects
Work with sales and directly with clients to assure needs are met
Prepare design presentations for sales team

http://www.lvactionimages.com 
• Photograph athletes, teams, and events & press conferences for national media outlets
• Produce portraiture, head shots, model portfolios, product, trade shows and wedding photography
• Manage social media, website, web sales, SEO tools
• Hire & manage freelance photographers for events
• Directing Models / Talent
• Digitally enhance and touch-up images
• Digital asset management
• Studio lighting, tethered capture
• Real Estate & architecture
• Clients: Ferrari NA, Finisher Pix, Toyota, Golf Week, Volvik, TurboChef, Shriner's Hospital for Children Open, Motiv Bowling, GT Bicycles, YESCO, Zazoosh!, Influent Solutions, Nike, MTBR.com, Pacific Coast News, Dunhill Homes, Eclipse Sportswire, Konvine, Fiu Fiu!, LFL, World Armwrestling League, Las Vegas Food & Beverage Professional, Nevada Magazine; Desert Companion, VeloNews, Decline, Oxygen, Las Vegas Review Journal, Las Vegas Sun, MTB Germany, Kite & Friends, New York Post, Vegas Seven
• U.S. Safe Sport Certified (safesport.org)

Studio Owner / Photographer

• Design OEM Outdoor LCD Displays -kiosks, bus stops, retail fixtures- and custom units using various 2D and 3D cad software.
• Design retail environments and fixtures (Lowes, Best Buy and Walmart)
• Design/build digital signage -SaaS- media solutions -DOOH- for digital retail & informational displays
• Graphic Design and Motion Graphics for digital displays.
• Remotely install digital signage network displays
• Product and content photography and video production
• Produce advertising & product photography
• Create interactive digital signage
• Produce Sales & Marketing Graphic Design Collateral for YESCO Outdoor Interactive LCD division.
• Manage digital media remotely via various web software tools and m2m connections

Product Designer, Digital Signage Developer & Photographer

Produce wedding, portrait  & event photography.
Post process and create fine art images for sales.
Produce slide-shows and various photographic products.
Contracted photographer through 2017

Primary Photographer

Started as a junior designer in 1993 where I was responsible for the transition to a computer based design department.  I learned the sign design trade while training the department in the use of computers and graphics software.

Promoted in 1996 and moved to corporate headquarters to be an Art Department Supervisor and eventually Asst. Art Director.  Lead the industry in the use of 3D surface modelling software for sign design and sales presentations.

Promoted in 2005 to be Creative Director when our division was sold.
· Design and lead design groups in the development of signage, kiosks and way-finding displays
· Assist sales staff in client interface
· Prepare annual employee performance reviews
· Generate marketing and promotional materials and graphics
· Design various casino & hospitality signage in 2D & 3D cad visualization packages
· Trained staff members in 3D modelling, wrote sign specific tutorials and instruction sets

Creative Director

Matthew Carter is a Senior Designer at AdArt Sign Company in Las Vegas, NV. View their experience, skills and work history on Malakye — the professional…

Matthew Carter — Senior Designer at AdArt Sign Company

Matthew Carter

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