Fashion

Lifestyle

Outdoor

Skate

Streetwear

Tech

TheDrop.com is the first technology-driven, drop ship marketplace dedicated to streetwear, sneakers, and skateboarding. After developing our proprietary app, DAISI, our mission was to partner directly with brands/stores of all sizes and create a curated one-stop shop for the modern consumer at zero risk to the vendor. With the power of DAISI this is all achieved with a simple streamlined setup, real-time live syncing between vendor web store & TheDrop.com's platform, all while requiring minimal account maintenance. TheDrop enables their vendor partners to easily create a complementary sales channel to their existing web store, optimize marketing spend, increase brand visibility, and grow overall sales revenue. 

Just months after being founded in 2018, I was tapped to join TheDrop's team and head up their business development and use my knowledge, network, and expertise to strategically curate and grow TheDrop's brand offering. As with most startups, my role quickly expanded beyond solely business development and I was now tasked with "quarterbacking" our team across all departments: Business Development, Brand Relations, Marketing, Operations, and Technology. 

My responsibilities included:
- Discovering, qualifying, and acquiring new vendor partners from start to finish (incoming & outgoing)
- Maintain contact 200+ vendors as their sole liaison handling all issues, release updates, and strategy
- Work closely with all C-Suite executives daily and creating/developing company-wide operational procedures
- Heavily involved in all department and train new team members
- Weekly SWOT analysis to identify successes/problem areas to learn from and educated team
- Planned marketing strategies weekly including email, SMS, blog, social media, influencers, athletes
- Manage 100+ vendors' Shopify stores to ensure DAISI live sync compliance
- Handle new vendor onboarding from beginning to end including DAISI/Shopify Integration

Skills: E-Commerce · Sales Management · Marketing Strategy · Product Marketing · Brand Management · Marketing Management · Trend Analysis · Social Media Marketing · Visual Merchandising · Fashion · Sales

Director of Brand Relations/Partnerships & Business Development

Built/grew/maintained a new footwear brand’s stockist list to over 80+ doors that included accounts such as Ron Robinson, Nordstrom, Tilly’s, Urban Outfitters, Stitch Fix, as well as top tier boutiques domestically and internationally in 5 countries.

Skills: Marketing Management · Retail · Sales

VP of Sales

Brand Development & Strategic Consulting; Worked closely with brands to adapt to the US market and create strategic sales plans to build an appropriate foundation for success. 

Generated leads, increased retailers, maintained current accounts, and increased revenue as much as 300% across multiple brands including: K-WAY, BucketFeet, Mighty Healthy, Orchill Wallets, Slvdr.

Extensive experience in trade shows, social networking, heavy road travel, and face-to-face meetings working with accounts like Nordstrom, Urban Outfitters, Zumiez to the best influential boutiques like Kith, Fred Segal, United Arrows. 

Skills: Digital Strategy · Analytical Skills · Brand Development · Business Strategy · Business Development · New Business Development · Business-to-Business (B2B) · Brand Management · Marketing · Fashion · Sales

Senior Brand Manager

Matthew Avestro is a Director of Brand Relations/Partnerships & Business Development at TheDrop.com in San Diego, CA.

Matthew Avestro

Matthew Avestro

Skills

Interests

Industries

Education history

San Diego State University