Matteo Zilla

Art Director

2022 – Present

As the Art director I’m responsible for the creative vision, the look, the feel, and the tone of all the print/digital and social media of the brand. 1. Maintain brand identity consistency 2. Visual identity design, tone of voice, creation of brand guidelines 3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers 4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands 5. Creating concept for each season, managing all aspects of pre-production and production of shoots. 6. Collaborating with external partner (production studio).

Creative Director

2016 – 2022

My Role: Brand Identity As the Creative Director I’m responsible for the creative vision, the look, the feel, and the tone of all the digital and social media of the brand. 1. Maintain brand identity consistency 2. Visual identity design, tone of voice, creation of brand guidelines 3. Managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers 4. Understanding what motivates our customers and what could cause them to choose our brand over our competitors’ brands 5. Overseeing implementation of the Marketing Strategy - including campaigns, events, digital marketing. Photographer & Videomaker I have been working and directing all the photography and video in BlossomSki. 1. Scouting the best professional on the market 2. Creating the concept for photography and video. User Experience Working on the website to give the best feel of the company to our client. Social Media Manager I'm also responsible for the Content and Community Management of the Facebook page, Instagram and Linkedin accounts.

Art Director

2008 – 2011

FW23 Ski touring collection

SS24 Cycling shooting

Hyper contrast

The hiking space can feel a bit stale, as can hiking products currently on the market. ODLO will launch its capsule collection in an alternative way. We’ll use a different approach from what we normally see in hiking: the idea is not to show the product super clearly, but to draw interest by using different, blurry, fast images in uncommon hiking locations–desert, beach, sea, volcano. Let's take away the concept that hiking is only done in the mountains. Our muse can escape the stress of daily life in any kind of terrain, and any location can become an outdoor playground with the right apparel.