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Sr. Manager of Photography

Creative & Design

Photographer | Senior Manager of Photography | Creative Director

I believe images can grow and strengthen brands by engaging a sense of feeling and belonging. I am passionate about the creation and use of media and the process of engaging people.

Specialties: Content Management, Photo Management, Photo Direction,  Photo Editing, Photography, Budgeting, Purchasing, Print Media, Digital Media, Retouching, Content Creation, Social Media,  Digital Communications, Motorcycle, BMX, Skateboarding, Action Sports, Production, Management, Audience Building

- Lead the commission of photographers for delivery of all Western Power Sports assets assuring that photography met criteria for size, metadata, color, content, and overall QC
- Negotiated and wrote contracts for contributors that vastly expanded the photo assets and content for social media use as well as print and digital advertising
- Assisted in development of scopes of work and budget parameters for all photography
- Established an in-house studio and lifestyle photography department by designing studio spaces, hiring, training and managing assistant photographers, and owning all brand photography
- Introduced cohesive photo and video style guides for all Western Power Sports’ house brands
- Directed 1000+ photography shoots with expertise in securing locations,studio operations, scheduling and organizing talent, art direction, strategic on set direction, product styling and file management
- Maintained a strong network of photographers that grow the Western Power Sports reputation and brand

–  Established creative programs and strategies to include video, photography and graphic design services to elevate agency value and client satisfaction
–  Managed a team of freelance photographers, videographers, and designers to collaboratively identify, develop, and influence brand strategy, visual branding, and project execution
–  Oversaw acquisition and distribution of all exclusive assets while guaranteeing all parties maintain confidentiality on behalf of clients
–  Worked as agency liaison managing cross functional relationships between external partners and clients overseeing the development of creative marketing projects from ideation to completion
–  Established and efficiently managed creative budgets across multiple brands
– Conceptualized and created marketing sales tools for merchandising and ecommerce such as print and digital ads, sales catalogs, and social media assets that followed client business strategy
–  Directed and produced lifestyle and product-driven web series featuring motion graphics for clients such as ThorMX, Feld Entertainment, Parts Unlimited and Pro Circuit


Creative Services Manager

-  Curated and coordinated images by Time Inc photographers to meet editorial briefs for Time Inc publications
-  Managed identification and booking of New York City locations for editorial photo shoots
-   Arranged and conducted all photoshoot logistics in partnership with Time Inc studios managers
-   Handled the entire photo editing process from color correction, and resizing of all photos selected for publication
-   Supervised the administration, organization, and fulfillment of contributing photographers’ portfolio books


Photo Editor

– Coordinated editorial, design and photography teams to ensure timely delivery of images and assets according to strict deadlines
– Maximized photography budgets by efficiently assigning work among staff and freelance photographers for two international publications
–Arranged, scheduled and conducted on-location photo shoots, as needed
–Performed post-production editing of photos using, Lightroom and Photoshop
– Designed and maintained a library of photos spanning four decades and countless photographers 


Photo Editor / Photographer

Matt Ware is a Sr. Manager of Photography at Western Power Sports / Fly Racing in Los Angeles , CA.

Matt Ware

Matt Ware

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