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Creative Director

Creative & Design

Award winning leader, passionate about providing creative and strategic marketing methods that help Brands maximize their client relationships and scale their businesses. Skilled in utilizing knowledge (in-depth understanding of target audiences) to provide robust insights that enable companies to reach target objectives. Tenured in developing creative brand presentations and thoughtful brand expressions through quality content creation that utilizes both traditional and innovative strategies. Effective communicator skilled with time management, paying special attention to detail, and adept at maintaining multiple functions of varying priorities simultaneously with minimal need for oversight.


Expanded client/s brand awareness through engaging images. Utilized strategic keyword and image alt text to increase SEO opportunities for clients. Developed content for international brands. Effectuated creative marketing strategies and execution. Kept a full pipeline of prospects via networking and other marketing activities. Oversaw all financial functions and budgeting initiatives for both companies. 
Key Accomplishments:
Increased client revenue by 50% through strategic campaign implementation and monitoring.
Planned and implemented strategic content and campaigns for clients. 

Conceptualize and execute creative marketing strategies to increase brand awareness and revenue. Craft weekly newsletters (with 30% open rates and 18% click-through rate) for audience engagement and conversion initiatives. Develop media content campaigns that effectively portray the Brand story, attract new clients, and retain existing ones. Monitor campaign results and adjust as necessary for future campaigns. Kept abreast of industry knowledge and market trends to utilize when strategizing marketing initiatives.
Key Accomplishments:
Expanded revenue opportunities by growing the newsletter audience from 48K to 95K within 2 years.
Created visual content under pressing timelines for 150+ products, many successfully launched and sold through 80% in the first week.
Grew company revenue from $9M to $11.5M within 2 years via effective strategy execution. 

Marketing Manager & Visual Content Producer

Worked with over 200 business in Colorado providing visual content for marketing efforts.
Worked with creative directors and brand managers to develop a content strategy for social media channels.

Contract Photographer

Undertook daily tasks to facilitate developmental marketing functions. Encouraged fundraising efforts through the development and implementation of local marketing campaigns. Devised a small business curriculum for high school classes. Trained students around social media strategy and building positive brand perception.
Key Accomplishments:
During time served in the role, raised over $100K in fundraising events, and graduated 1000+ students from the Business Education Program.

Marketing Coordinator/ Trainer

Oversaw all operational logistics for the store. Trained and upskilled staff to provide exceptional customer service. Received customer complaints and resolved as they arose. Managed social media marketing campaigns and other marketing strategies for the store. Ensured the store remained inviting and shoppable while adhering to food safety certification compliance. Reviewed financial reports. Interviewed and onboarded new hires. Addressed performance issues with HR when necessary. Kept close communication with Home Office to report store performance.
Key Accomplishments:
Increased margins by 10% in fresh grocery departments, which resulted in a store sales increase by 20%. 

Manager

Interim Director of the Penn House in Lawrence Kansas. Responsible for revitalizing the efforts of the community programs.

Interim Director of Programs & Operations

Responsible for developing new programs as well as maintaining existing programs. 


Director of Programs

matt ritscher is a Creative Director at Rowdy Mutt Creative/New Hope Photography in Lafayette, CO.

matt ritscher

matt ritscher

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