Matt Peterson
Creative Director / Graphic Designer · Circulate LLC
Sacramento, CA
In My Own Words
Innovative design professional with extensive experience in concept development, brand strategy, and campaign design, leveraging various design tools and platforms. Adept at leading teams and providing creative direction to ensure visual appeal and brand coherence across diverse projects.
Work Experience
Creative Director / Graphic Designer
Circulate LLC2018 – Present
* Developed creative direction for a leading youth apparel brand, inspired by past, present, and future cultural themes and trends. * Collaborated on projects with external design teams and partners, including the NFL's "History of Football in Los Angeles" apparel collection for Super Bowl LVI. * Designed exclusive product for renowned brands such as Meta/Facebook, Vice, Complex, Pacsun, The Hundreds, Diamond Supply, UPS, Coachella, NBA, and more.
Creative Director / Graphic Designer
Extra Larger LLC2008 – Present
* Operated a full-service studio offering services from brand identity, brand strategy, advertising concepts and design, social media campaigns, logo design, apparel design, direct mailers, and more. * Led teams in high-pressure situations, adhering to strict deadlines for high-profile projects while maintaining precision and attention to detail. * Worked with notable clients including NFL, Amazon, Goldenvoice, Built to Win, Leader Golf, American Heart Association, 2K Sports, and more.
Senior Graphic Designer
Alcatel One Touch Corp2012 – 2013
* Led graphic design for the North American division of Alcatel One Touch, managing visual design for marketing campaigns, trade show booths, and packaging. * Collaborated with brand partners such as T-Mobile, Cricket Mobile, Cincinnati Bell, and Marvel Comics to develop comprehensive print and digital marketing campaigns. * Oversaw trade show design elements, including booth and graphic design, video reels, sales materials, and promotional items for events like the Consumer Electronics Show. * Created digital assets for the brand website and designed social media campaigns and contest visuals.
Education
Bachelor of Science in Graphic Design
California State University, Sacramento2007 – 2008
Bachelor of Science in Graphic Design