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Design - Graphic

Senior Graphic Designer | Creative Direction | Crafting Impactful Brand Experiences

Creative & Design

Creative and dynamic graphic designer with over 6 years of experience crafting impactful visuals and branding solutions. Proven ability to translate client needs into compelling designs that enhance engagement and drive business growth. Expertise includes graphic design, visual design, branding, and creative direction, demonstrated through successful management of diverse projects for clients ranging from startups to industry leaders across Healthcare, Education, Finance, CPG, and Fashion.

• Defined and Developed Marketing Materials: Created a cohesive suite of marketing materials across a family of brands, ensuring alignment with overall brand strategy and messaging.
• Supported Campaign Initiatives: Supported various marketing initiatives by designing engaging campaigns that effectively communicated key messages and promoted mental health advocacy.
• Enhanced Mental Health Advocacy: Collaborated with cross-functional teams to ensure all marketing efforts supported mental health advocacy goals, fostering a positive impact within the community.

Marketing Coordinator

• Defined Brand Vision and Strategy: Assisted in establishing the brand’s overarching vision and developed a strategic roadmap that guided product design, marketing, and growth initiatives.
• Coordinated Product Design and Development: Assisted in the end-to-end design and development of product collections, ensuring alignment with the brand’s identity and market trends.
• Managed Community Building: Fostered strong relationships with creative networks and local communities, leveraging these connections to build a vibrant and engaged brand following.

Founder & Creative Director

• Created Diverse Marketing Assets: Developed a wide range of marketing materials, including web content, print collateral, and social media graphics, to enhance brand visibility and engagement.
• Strengthened Visual Identity: Collaborated with cross-functional teams to ensure all marketing assets aligned with the company’s visual identity, reinforcing brand consistency across a family of brands.
• Supported Collateral Production: Produced high-quality print materials, such as brochures and flyers, that effectively conveyed key information and attracted potential customers.

Graphic Designer

• Developed Diverse Marketing Materials: Created comprehensive marketing assets, including presentations, email campaigns, flyers, and reports, to effectively communicate key messaging and engage target audiences.
• Coordinated Flyer and Report Creation: Produced high-quality flyers and reports that effectively highlighted key initiatives and company achievements, contributing to increased awareness and support.
• Led Presentation Design: Designed visually compelling presentations that enhanced storytelling and effectively conveyed information to stakeholders and clients.

• Innovative Design Development: Provided creative and innovative design solutions for branding and marketing materials tailored to both B2B and B2C sectors, ensuring alignment with each client’s unique goals.
• Cross-Platform Adaptability: Designed versatile marketing materials suitable for various platforms, including brochures, websites, social media, and email marketing, enhancing overall brand presence.
• Designed High-Quality Deliverables: Delivered high-quality materials in both print and digital formats, maintaining exceptional standards and attention to detail throughout the design process.

• Captured Brand Essence: Produced tailored photography and videography that authentically captured the brand’s identity and messaging, ensuring consistency across all visual content.
• Storytelling Through Visuals: Utilized photography and videography to tell compelling stories, effectively communicating the brand’s values and connecting with target audiences.

Photographer & Videographer

Matt Paladino is a Senior Graphic Designer at Guardian Recovery in New York City Metropolitan Area, New York.

Matt Paladino — Senior Graphic Designer at Guardian Recovery

Matt Paladino

Skills

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Education history

University of Arkansas

Palm Beach State College