Matt Merrill

Senior Director of Creative Marketing ZAGG | May 2021 - Present Directed the creative vision, ensuring all creative work aligned with marketing goals and met high standards of quality. Led a multidisciplinary team to deliver creative work on time and within budget. • Developed brand guides and style guides to establish brand platforms and strategy. • Created full-funnel product marketing campaigns that increased sales and revenue. • Managed multiple budgets for brand imaging and production, totaling over $1 million. • Initiated a strategy and content mapping phase that improved campaign readiness. • Built a Social Media plan that increased impressions by 200% and growth by 100%. • Assembled a digital content creation workflow that increased productivity by 60%. • Implemented a zero-waste content machine, saving over $200K in production costs. Brands: ZAGG, mophie, InvisibleShield, Gear4

Director of Creative Marketing ZAGG | Jul 2016 - May 2021 Built ZAGG's in-house creative team within the Marketing department. Directed and managed a team of 40 creatives, providing mentorship and guidance. • Increased efficiencies by 40% through an in-house and remote team of professionals. • Managed creative operations and task assignments of over 2,000 tasks per month. • Conceptualized and designed a new website, resulting in a 25% increase in purchases. • Developed and executed creative campaigns that increased product sales by 30%. Brands: ZAGG, InvisibleShield, Braven, IFROGZ, Halo, Altigo

Founder, Creative Director Graphiq Studios | Aug 2007 - Jun 2016 • Built a design studio from 1 client to a list of some of the world’s top brands. • Increased yearly revenue from branding, design, video, and campaign services. • Managed agency budgets, increasing profitability and revenue by 35% YoY. • Prepared and presented client presentations for projects with a 90% close rate. Accounts: Cabela’s, Gander Mountain, Cruise America, Excel Energy, Xirrus

Senior Art Director The Richards Group | Jul 2001 - Jul 2007 • Responsible for the ideation to execution of commercials and print advertisements. • Ensured a consistent visual brand and messaging experience across every touchpoint. • Organized and presented all creative materials for internal and client presentations. • Managed designers, illustrators, photographers, producers, editors, and film directors. Accounts: Home Depot, Nokia, AT&T, Atlantis Resorts, Pep Boys, Red Lobster, Go Rving