Bike

Lifestyle

Outdoor

Snow

Swim

Tech

Triathlon

Health & Fitness

Camping

Hiking

Technology

Marathons

Tour de france

Breweries

Small business

Specialty running

Experiential Marketing Manager

Marketing & Sales

Field Marketing Professional with more than 10 years of experience in consumer engagement, strategic brand development, and consumer engagement. Data-driven leader leveraging complex market insights to develop methodologies for rapid brand growth and recognition, increased revenue, and customer satisfaction. Astute professional with a high degree of business acumen harnessing a holistic approach to project management, overseeing and empowering multidisciplinary teams of internal and external specialists. Extensive hands-on experience facilitating expansion for lifestyle and technology brands.

- Manage 84 event partnerships across the country.
- Facilitate items and services needed for the execution of events, including, but not limited to: fulfilling orders using NetSuite, creating Virtual Booths for Virtual Expos, and ensuring partner's content for social media and email engagements.
- Use innovative approaches to help each partner navigate the ever-changing look of large-scale events due to the COVID-19 pandemic.

- Managed, maintained, and generated new event partnerships within the Midwest, Texas, and Southern California Regions.
- Managed two full-time Field Marketing Managers and helped them to facilitate over 300 event days, reaching over 420,000 participants.
- Traveled to major national events and expos, such as the Boston Marathon, Chicago Marathon, Hot Chocolate series, and the LA Marathon.
- Facilitated and scheduled in-store demo crews that executed sampling demos at Whole Foods and REI.
- Worked cross-functionally with the design team to create bottle designs and apparel.

Regional Field Marketing Manager

- Responsible for providing world class customer service and maintaining professional relationships with Customers, Peers, and Internal Business Partners.
- Act as a subject matter expert in all Deckers product lines (UGG, Teva, Sanuk, Hoka, Ahnu), systems, policies, and procedures.

Accomplishments
- Planned and orchestrated a virtual all-company meeting for a team of 80.
- Lead the Chicago Marathon expo team to all-time high event sales three years in a row.
- Implement new sampling technique that increased Nuun's engagement at finish line by 100%.
- Assisted operations team members by approving orders during peak periods.
- Planned Field Marketing Summer Camp for two years in a row.

Customer Service Representative Supervisor/Hoka Product Specialist

Matt Lydon is an Experiential Marketing Manager at Nuun Hydration in Chicago, IL.

Matt Lydon

Matt Lydon

Matt Lydon

Skills

Interests

Industries

Education history

Northern Illinois University

Aurora University