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Retail Marketing Manager

Marketing & Sales

Competitive, accomplished and results-oriented professional with twenty years of diverse retail and wholesale experience in apparel and accessories.  Inventive thinker and problem solver with cross-functional communication experience and exceptional team building and interpersonal skills.

* Develop strategies and tactics for all retail marketing efforts involving in-store tools such as fixturing, signage and promotional activities, with the added responsibility of ensuring all retail plans are aligned with brand objectives across multiple channels of distribution (National, Field, Farm & Ranch, Paint & Hardware and Occupational).

* Lead all aspects of the in-store fixturing program, including unit design and costing, inventory and shipping management, review and processing of fixture requests, development of new concepts and vendor management. 

* Develop, plan and manage annual budgets for all fixtures, signs and installation programs.  

* Ensure outstanding Retail Activation through account and space planning, resource allocation and installation execution. 


* Deliver timely and cost-effective retail solutions, based upon individual client needs, in the areas of store planning and design, space planning and visual merchandising to ensure profitability and success
* Build client relationships by providing sound guidance during the software implementation phase or hands-on support as needed
* Develop software end-user training manuals and direct customized training sessions
* Successful, on-site, multi-user trainings and implementations conducted at:  Disney, Haggar, Specialized Bicycles, Champs Sports, Hershey, Goodwill, CAT Diesel

Senior Consultant

* Delivered timely and cost-effective retail solutions based upon individual client needs in the areas of store planning and design, space planning and visual merchandising to ensure profitability and success
* Built client relationships by providing sound guidance during the software implementation phase or hands-on support as needed
* Developed software end-user training manuals and directed customized training sessions
* Successful, on-site, multi-user trainings and implementations conducted at:  Nike (U.S. and Europe), Columbia Sportswear, Perry Ellis, New Balance, JCPenney

Senior Merchandising Consultant

* Directed the final design and implementation of the new global Timex display system
* Created the global display roll-out plan by region, country and distributor
* Coordinated U.S.-domestic and international requests for display creative with design agency and fixture vendors

Global Visual Merchandising Manager

* Guided the development of clear, understandable brand-specific 3D merchandising directives for 9 womenswear and 3 menswear lines using the 3D virtual merchandising software, Visual Retailing
* Point of contact for 4 group members working in various Dillard’s divisions
* Partnered with software vendor to rectify problems with the Visual Retailing software

Visual Merchandising Manager

Matt Louk is a Retail Marketing Manager at Williamson-Dickie Manufacturing Co. in Frisco, TX.

Matt Louk

Matt Louk

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Education history

Stephen F. Austin State University