As a Senior UX Designer for First American Title, I am responsible conducting user experience research with customers, partners, peers and stakeholders. I effectively communicate UX concepts by collecting product & business requirements, identifying key customer experience issues, defining the scope of work, understanding opportunities, generating user personas, creating user flows, designing wireframes, producing multi-range fidelity mockups, and developing framework ready prototypes. • Empathetic user advocate focused on delivering products with an intuitive user experience. • Agile, DevOps, LeanUX, a few keywords to describe the process for the product lifecycle. • Architect project specific UX road maps leveraging a variety of UX methodologies. • Conduct persona research to identify target demographics. • Leverage research to support UX/UI recommendations. • Create low-fidelity wireframes to aid in UI validation. • Create high-fidelity mockups and prototypes. • Develop HTML/CSS/JS prototypes to streamline engineering efforts. • Work closely with engineering teams to ensure the design is fully actualized. • Advocate the user throughout the development lifecycle, promoting user centered design. • Collaborate with corporate marketing to ensure application designs are aligned with brand guidelines. • Direct the visual appearance of new features and enhancements to ensure a consistent user experience.

• Produce high-quality visual designs from concept to completion for desktop and mobile devices. • Support airline in maintenance of connected airside passenger applications and experiences. • Develop visual strategies to support interactions that deliver a consistent user experience. • Design conceptual wireframes and convert them into beautiful, pixel perfect prototypes. • Provide direction regarding development methodologies, frameworks, and processes. • Drive project scoping, for the development of new products and product lifecycles. • Program airline branded airside portals utilizing a combination of web languages. • Lead regular agile sessions to ensure projects are appropriately managed. • Create personas and wireframes based on user-centered design and research. • Direct engineering and production support teams with airside installation. • Manage sites through repositories via Command Line Interface. • Manage International and Domestic accounts.

• Inspired professional development of creatives. • Directed campaigns across conventional and digital platforms. • Developed national campaigns. • Actively engaged in all client portfolio efforts.

• Managed a team of 5 (designers and a copywriter). • Challenged team to think beyond the stakeholder’s vision, to realize a highly interactive and engaging user experience. • Designed corporate website from initial concept to completion. • Created product packaging and brand identity.

• Complete rebrand of the company style guides, collateral, website and online presence. • Sutra increased traffic and revenue by over 40% within the first year of rebranding. • Designed and developed an intranet system to manage all of their VIP bookings in addition to scheduling and managing talent.

• Analyzed market competition, pricing, styles and trends. • Created seasonal product line list including price points. • Assisted with print and oversaw completed prototypes. • Identified and suggested market opportunities. • Created technical sheets for both lines.

• Separated all vector design colors into individual art boards, in preparation for silk screening. • Created designs from concept to production. • Assisted with product catalog development. • Improved brand equity.