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Design Director, Healthcare Apparel

Top Management

Online portfolio:
http://mattdalehendricks.com

• Accomplished creative professional with 19+ years of multifaceted experience in      apparel design and product development spanning denim, casual wovens, tailored bottoms, jackets and outerwear

• Influential communicator and mindful listener with management experience leading design teams of 2 to 8 people and cultivating strong cross-functional partnerships

• Thorough understanding of the product lifecycle from inception to production with a demonstrated history of creating and tying aspirational concepts to business strategies to yield well-balanced assortments that blend innovation with hindsight, convey distinct and impactful brand messages, and win consumers

• Domestic and international sourcing experience with extensive knowledge of long-lead and quick-response go to market calendars, raw materials R&D, and all aspects of denim and woven product development

• Manage team of 2 Senior Designers and 1 Senior Print Designer to create seasonal lines of healthcare apparel that generate 68% ($84M) of total company sales ($123M)
• Oversee the licensee time and action calendar for Skechers and ABC/Grey’s Anatomy to ensure the timely development and submission of samples for approval to bulk production
• Partner with PD, in-house pattern makers, and sewers to drive newness and innovation on cost-effective trim applications, construction details, and fit blocks to raise profit margin and support sales
• Travel to and present the line to key national accounts to strengthen retailer relationships, gain product buy-in, and grow seasonal bookings


Design women's denim styles for Boot Barn exclusive brand Shyanne

Senior Women's Denim Designer (Freelance)

• Managed team of 8 designers creating women’s denim and sportswear for all distribution channels
• Collaborated with Creative Director and Men’s Design Director to create and present the brand’s seasonal concept direction consisting of fabrics, washes, graphics, color, mood, construction and silhouette
• Rationalized denim fabric assortment by 25% with Production and Merchants to leverage volume across all channels, improve fit consistency, reduce cost, and strengthen mill relationships
• Optimized wash development process to improve relevancy to trend and concept while reducing oversampling
• Spearheaded the creation of extended size and APAC denim fits with Tech Design and Merchants to expand the body shape offering and achieve incremental sales growth for Spring 2019 forward

Women's Design Director

• Oversaw the design of all denim, tailored bottoms, jackets and outerwear equating to 33% of the company’s sales dollar volume
• Managed and guided workflow priorities for the Designer of jackets and outerwear
• Built all initial Proto tech packs by creating in-depth design diagrams, comprehensive BOMs, and writing detailed measurement information to ensure accurate sample execution
• Presented seasonal product line to executive team and all cross-functional partners at milestone meetings in NY
• Wrote all Proto comments and made all design updates to tech packs after fittings with Merchants, Tech Design and Production to ensure design intent came to fruition while exceeding fit, quality and margin expectations

Senior Designer, Jackets, Pants & Denim

• Developed seasonal line of denim, non-denim hard pieces and shirting to fit brand vision led by Design Director
• Led the cross-functional team that rebuilt and launched the new denim collection in 2008 with improved fits and rebranded marketing that grew the business into an incremental portion of annual sales, consistently beating margin and selling goals
• Created detailed flat sketches and tech packs in partnership with Tech Design to enable overseas vendors to make buy-ready development samples; attended all fittings to make sketch revisions and tech pack updates as needed
• Built and maintained ongoing denim fabric and wash library through mill appointments, competitive research, and development work with overseas vendors

Designer, Casual Wovens

• Interpreted seasonal concepts and trends to create detailed flat sketches under direction of the Senior Designer
• Partnered with Tech Design to build tech packs including key points of measurement, construction details and trim sheet using WebPDM
• Evaluated lab-dips, strike-offs and handlooms from overseas vendors
• Managed seasonal line maps in partnership with Production and Merchants

Associate Designer, Women's Woven Bottoms

• Collaborated with VP of Design Services to create seasonal concepts, storyboards, flat sketches and design direction books for licensees
• Sourced fabric, prints/surface treatments and leather; developed seasonal color palettes
• Helped monitor the small-run domestic production of apparel for select retail stores
• Traveled to Italian factories to help initiate and oversee production for the retail stores apparel

Design Assistant, Men's & Women's

• Evaluated color submissions from overseas vendors 
• Developed seasonal color palettes with Design 
• Managed the file system for lab-dip documents to improve the accessibility of color history

Assistant to Color Technician, Men's & Boy's

Matt Hendricks is a Design Director, Healthcare Apparel at Barco Uniforms Inc in Santa Monica, CA.

Matt Hendricks

Matt Hendricks

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