Mat Kestle
Trade Marketing Specialist
San Diego | United States
Skills
No information
Interests
No information
Industries
Bike
Outdoor
Snow
Health & Fitness
Summary
Activity
Work experience
Black Diamond Equipment, Ltd.
Trade Marketing Specialist | 04/2016 - Current
- Responsible for the creation, development and implementation of sales-enabling marketing programs, services and tools that support the global sales force during sell-in
- Manage the creation, organization, and execution of biannual Outdoor Retailer trade show
- Aid in overall creative, imagery, merchandising, and design for the seasonal workbooks and trade shows
- Serve as liaison to external creative agencies in line with sell-in marketing programs
- Produce dealer-facing marketing assets page to deliver photo, video, and other sales materials to key accounts
Black Diamond Equipment, Ltd.
Marketing Assistant | 08/2015 - 04/2016
- Assisted in the project management and logistics of biannual Outdoor Retailer trade show
- Select, edit, and organized an assigned set of location imagery adhering to BD’s image standards
- Coordinated a cross-functional team to produce and distribute all sales literature and sell-in tools
- Organized and distributed all digital assets for DTC channel, wholesale website, and select retailers
The Myriad
Managing Editor | 09/2014 - 05/2015
- Hired by grant-winning student team to create an interactive academic journal
- Coordinated rich media production, including photo and video shoots of featured researchers
- Completed all photography and post-production of imagery
- Created page layouts using Adobe InDesign and 3rd party publishing platform
- Formatted research documents into digestible formats for a variety of audiences




