Mary Anselmo
Senior Photographer/Studio Manager · Lyfe Photos
Los Angeles , CA
In My Own Words
Most of my professional history has been fully managing a photography studio on my own. I have hired and trained employees and photographed families all while meeting sales goals and maintaining within the top 5 in our district. I can proudly say that I've mastered the art of customer service. I've learned how to run a business successfully by always putting the needs of the customer first and coming up with innovative ways to satisfy the customer while keeping the business in good standing. Studying photography in college, I have polished my abilities for the arts and how to make things aesthetically pleasing from design to photography. I have a passion for taking photographs of people in their element; sports, portraiture, fashion etc. I hope to continue on this artistic path using my management knowledge and photography skills to help brands flourish in their success.
Work Experience
Business Owner/Photographer
Lyfe Photos2023 – Present
-Built a growing photography business from the ground up through authentic connections, word-of-mouth referrals, and effective marketing strategies. -Leveraged interpersonal skills and an engaging personality to create a loyal client base and generate consistent referrals. -Delivered highly customized photography sessions tailored to reflect clients’ unique personalities and stories. -Designed and implemented social media and advertising campaigns that increased visibility and attracted new clients. -Balanced creative vision with business acumen by managing marketing, sales, customer relations, and service delivery.
Senior Photographer/Studio Manager
Photo Perfections2022 – 2023
-Increased photography package sales by identifying client needs and offering tailored solutions. -Captured professional portraits for families, newborns, and maternity clients while fostering a relaxed and enjoyable atmosphere. -Built lasting relationships with clients, resulting in high retention and referrals. -Trained and mentored team members on advanced photography techniques and customer service excellence. -Developed promotional events to enhance customer engagement and studio visibility.
Studio Manager/Photographer
JC Penny Portraits2021 – 2022
-Directed a team of photographers to execute high-volume portrait sessions efficiently while maintaining quality. -Launched targeted marketing campaigns, increasing customer appointments and sales by 100%. -Created innovative offers to attract new clients and drive repeat business. -Trained staff on lighting, posing, and efficient session management.
Head Coach/Photographer
West Volleyball Club2014 – 2018
-Managed and grew the club’s social media accounts, including Instagram, -Facebook, and Twitter, to increase engagement and attract new participants. -Created regular content updates, highlighted player successes, and built an online community to enhance the club’s brand presence. -Encouraged teamwork and communication among players during practice and games. -Photographed volleyball team practices, tournaments, and events to document team achievements.- Created regular content updates, highlighted player successes, and promoted events to build an online community and brand presence.
Teacher's Assistant
Lanai Road Elementary School2017 – 2018
-Provided individualized academic support to 3rd-grade students, resulting in improved performance in reading, writing, and math. -Assisted with classroom management, grading, and organization to optimize the learning environment. -Supported special education students with one-on-one mentorship and conflict resolution skills. -Supervised children during lunch and recess, fostering a safe and positive environment.