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Global Director of Digital Imagery @ Liberated Brands | Marketing & Design Management

Marketing & Sales

As a seasoned leader in photo studio operations, post-production management, and product design, I bring decades of expertise in creating efficient workflows, managing large-scale teams, and delivering exceptional visual and physical products for global brands. Currently serving as Global Director of Digital Imagery at Liberated Brands (Volcom, RVCA, Billabong), I specialize in overseeing complex operations and aligning creative assets with brand strategy across global retail and wholesale platforms. From pioneering skateboarding footwear designs at DVS Shoes to leading massive end-to-end marketing projects at Liberated Brands, my career has been built on a foundation of creativity, operational excellence, and a deep understanding of the action sports industry. I thrive at the intersection of product design and marketing, turning ideas into commercially successful products that resonate with athletes, skaters, and everyday consumers alike.

• Directed the creation and delivery of marketing & sell-in assets for global brands (Volcom, RVCA, Billabong, Roxy, Quiksilver), producing content for 4,000+ SKUs per season across digital retail, wholesale, and e-commerce channels.

• Streamlined content production workflows, implementing automation and offshore partnerships to increase output capacity while maintaining brand consistency.

• Played key role in the adoption of Elastic Suite & NuOrder as a B2B platforms, providing retailers like Nordstrom and Macy’s with on-brand, consumer-ready imagery to enhance sell-in.

• Set global standards for creative asset development, ensuring alignment between imagery, swatch libraries, and product details for cohesive marketing campaigns.

• Produced 200+ page seasonal catalogs and digital product guides, leveraging automated systems to reduce production time and enhance accuracy.

• Partnered cross-functionally with e-commerce, merchandising, and regional marketing teams to align content strategies with brand objectives and market needs.

Global Director of Digital Imagery

Played key role in building out one of the Action Sports industry's leading B2B platforms (using the Elastic Suite platform) that utilizes Consumer Ready eCom imagery and assets in a B2B environment.

Maintain a Global Directive for all Studio Photography worldwide, which populates our worldwide eCom websites, Marketplaces, Retail Partners Sites, etc., with some of the best Photography in the industry.

Manage a highly skilled team of Production Artists, Photo Retouchers, Asset Managers, etc., in a manner that breeds efficiency.

Global Director of Product Imagery

Responsible for managing the creation of large scale, company wide sales and marketing product imagery & assets across multiple platforms including Volcom's B2B platform, consumer facing website, print catalogs, key retail partners, and more on a global level.
• Manage team of Production Artists, Photographers, Sample Coordinators, and more.
• Work consistently with all departments including Marketing, Sales, Accounting, IT, Retail Marketing, Key Accounts, and more to meet the ever changing needs of the overall company.
• Constantly explore new ways to complete massive photography & post production work flows.

Senior Manager - Global Imagery & Post Production

Global Manager - Product Imagery & Post Production

Worked as in-house contract Production/Layout Artist to create Volcom's 2018-19 Snow Outerwear Catalog.

Contract Production Artist

• Launched a niche skateboarding brand focused on high-performance insoles, ankle stabilizers, and accessories tailored to skaters of all levels.

• Planned and executed Go-to-Market and Sell-In asset creation, ensuring seamless alignment with DTC and wholesale channels.

• Managed the brand’s product design and marketing efforts, overseeing packaging, retail presentations, and consumer engagement.

Co-Founder and Creative Lead

• Designed wide range of signature footwear along side of professional skateboarders.
• Led development of new and innovative technologies.
• Collaborated with VP of Sales, Merchandising, and Key Accounts to create Main Line and SMU products.

Director Of Product Design & Development

• Rapidly advanced to lead global design and production teams, revitalizing the brand with innovative skate footwear designs and signature pro models.
• Lead all creative conceptualization for signature and inline skateboarding shoes.
• Created advanced concepts for padding, flexibility, grip, and overall construction for signature skate shoes.
• Lead large operation to transfer entire footwear line from one supplier (and country) to another.
• Created new development process in order to reduce mistakes and increase overall productivity on a global level.
• Handled complex Photoshop manipulation of products.

Director Of Product Design And Development

• Designed advertising campaign and marketing collateral.
• Designed and developed footwear from Spring 03’ to Fall 04’.

Contract Graphic and Footwear Designer

• Managed the creation of all marketing collateral and imagery.
• Led the design and development of modular backpacks along with a small team of highly experienced designers.
• Created and oversaw product development procedures.
• Designed and developed modular backpacks and bags.
• Designed and developed numerous apparel pieces.
• Created all product engineering drawings (tech packs.)

• Co-Owner of Time Skateshop (Skateboard & Snowboard retail store).
• Handled all skate footwear buying.
• Gained invaluable knowledge selling skate shoes in a retail environment, while designing them simultaneously.

Co-Owner, Skate Footwear & Hardgoods Buyer

• Created the DVS brand in late 94' prior to it's official launch in 95' with limited means and little prior experience.
• Created all marketing collateral and product imagery.
• Managed to create timeless footwear that still sells today with limited means and little prior experience.
• Responsible for the design and development of the initial landmark shoes including the Tim Gavin, Daewon Song, Keenan Milton, and Sean Sheffey pro models.
• Created the DVS logo.

Co-Founder / Creative Design Director

• Handled all skateboard related merchandise.
• Skate hardgoods buyer.
• Skate footwear buyer.

Skate Footwear / Hardgoods Buyer

Marty Shadoan is a Global Director of Digital Imagery Liberated Brands at Liberated Brands in Anaheim, California.

Marty Shadoan

Marty Shadoan

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