Marketing

Creative Manager @ Hercules Tires, Ironman Tires with ATD | Branding, Graphic Design

Creative & Design

At American Tire Distributors, brand elevation is not just my job—it's my craft with Hercules and Ironman Tires. Specializing in branding and graphic design, I've spent close to four years meticulously carving out market niches for our proprietary tire brands. My role as Creative Manager involves steering brand narratives and forging robust digital footprints across multiple platforms. My focus is on elevating brands like Hercules Tires and Ironman Tires through compelling marketing strategies and robust online and direct marketing campaigns.

With a rich background in graphic design and branding, I spearhead the development of high-impact advertising materials that resonate with audiences and bolster brand identity. My creative vision has been instrumental in orchestrating successful marketing initiatives, ensuring consistent and engaging communication across all channels.. The culmination of these experiences is a deep-seated knowledge in branding, digital marketing, and creating cohesive brand experiences that resonate with our audiences and leaves a lasting impact.

Creative Manager

• Manage social media strategies and posts
• Manage all aspects of the advertising, marketing, and promotional activities for online presence, Email promotions, and SEO via Google Marketing, Yahoo, Bing Places and Yelp for Regional Chiropractic Center.

Marketing Manager

• Coordinated and designed B2B branding projects from concept through completion of deliverables.
• Managed the creation of Planet Fitness’ Grand Opening marketing/advertising for over 12 North Carolina locations.
• Using brand standards set by NFL Teams, designed promotional imagery/print for the Carolina Panthers and the Atlanta Falcons.
• Designed and created corporate NASCAR track-pass packages for the Mars / M&M’s corporation.
• Designed vehicle wraps and signage for businesses.

Creative Director

Tire Carrier • Autograph Card Designs, Social Media Graphics, Racecar Wrap Designs, Tire Specialist: Preparation, Maintenance & Data Collection. Mechanic and fabrication building and maintaining race cars and pit road equipment • Teams: Kyle Busch Motorsports, Earnhardt Ganassi Racing, Roush Fenway Racing, MB2 Motorsports, Rusty Wallace Racing, Michael Waltrip Racing

Pit Crew / Freelance Designer / Tire Specialist / Mechanic

Acquire, manage, and sponsor Professional Athletes. Produce graphic design projects from concept through completion. Work closely with clients to create their vision into actual products with 100% satisfaction. Manage multiple projects and vendors at one time with last-minute deadlines on projects with high public visibility. Website design: www.Regionalcc.com, www.ChampConsulting. com, www.SteelToyCarriers.com, www.HeatFYI.com

Produce graphically appealing designs for Professional Sports Trading Cards. Graphic Design, Layout and Typesetting for Direct Mail Fund-raisers for Fire Departments and Police Stations across the east coast. Work closely with Sales Representatives to create customers vision into actual product. Manage multiple projects of various types with condensed time schedules.
Key Achievements:
Designed trading cards for the National Lacrosse League and multiple Hockey Teams • Learned, introduced and applied the Duo Tone printing process to the two color direct mail pieces • Pursued and single handedly acquired the account for the National Lacrosse League as well as designed the Trading Cards.

Senior Graphic Designer

<p><p><a   target="_blank"   rel="noreferrer"   href="https://shop-eat-surf.com/2024/10/carrie-piccolini-promoted-to-vice-president-of-marketing-for-oneill-mens-and-womens/"  data-title="Carrie Piccolini Promoted to VP of Marketing for O&#39;Neill Men&#39;s and Women&#39;s | Sho..."  data-preview-type="card"  data-preview-meta='{&quot;title&quot;:&quot;Carrie Piccolini Promoted to VP of Marketing for O&#39;Neill Men&#39;s and Women&#39;s | Sho...&quot;,&quot;description&quot;:&quot;The La Jolla Group has promoted Carrie Piccolini to vice president of marketing for O’Neill men’s and women’s.&quot;,&quot;thumb&quot;:&quot;https://shop-eat-surf.com/wp-content/uploads/2024/10/ONeill_CarriePiccolini.png&quot;,&quot;favicon&quot;:&quot;https://shop-eat-surf.com/wp-content/uploads/2018/03/cropped-seslogo_810-32x32.png&quot;,&quot;siteName&quot;:&quot;Shop-Eat-Surf&quot;}'>Carrie Piccolini Promoted to VP of Marketing for O'Neill Men's and Women's | Sho...</a></p></p>

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Marshal Zalewski is a Creative Manager Hercules Tires, Ironman Tires with ATD at American Tire Distributors in Mooresville, North Carolina.

Marshal Zalewski

Marshal Zalewski

Marshal Zalewski

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