Focused on new customer acquisition, business development, partnership creation and activation, brand building, fostering community for increased retention, customer conversion and increasing the lifetime value of members across 5 studios covering the Greater Seattle Area and Bay Area of Northern California. ? Increased social media following by over 200% in 2 months, utilizing influencer strategies ? Created new revenue stream of non-traditional class sponsorship deals of up to $15,000 per transaction ? Management of customer-facing communication channels such as weekly webmail, blog, social media ? Lead team of 5 studio managers to drive new business, develop new partnerships and maintain ongoing relationships with strategically selected partners, leading to 20-50% YOY growth in all studios in region ? Developed national corporate partnership strategy including training materials & customer-facing assets ? Developed new strategic national marketing programs such as the Tour de Fly and the FLY Training Club ? Spearheaded and managed partnerships with major national partners such as Virgin Sport and Nuun ? Built corporate partner program with companies such as Amazon, Nordstrom, Starbucks, Facebook, Salesforce, Google, Dropbox, Uber, WeWork, Fitbit, and Airbnb ? Created 25+ corporate and community-based partnerships with Fortune 100 companies including Amazon, Salesforce, Google, Facebook, Cisco Systems, and Microsoft and community organizations such as AIDS Lifecycle, Team In Training, Silicon Valley Bike Coalition and Bike MS

Founded company based on research on market needs, core demographic demands, opportunity to maximize profits and provide a philanthropic outlet, giving back to community programs, schools, and health-related charities. Responsible for all aspects of brand management, sponsorship sales, marketing, and event production. ? Negotiated sponsorship deals up to $25,000 in value with local and national brands ? Developed 3 marquee races as annual events, selling out to maximum capacity of up to 2,500 participants ? Created an innovative, effective, and inexpensive marketing plans across multiple platforms to consistently sell-out events and meet brand exposure goals, within a very tight budget ? Generated a known running event brand in the Bay Area with desirable assets that were eventually sold ? Partnered with several non-profits to manage logistics for their fundraising and walk events, helping the Leukemia & Lymphoma Society raise over $1.5 million for their 2011 Light the Night walk events ? Built partnerships with national brands including Clif Bar, Road Runner, Rock Tape, Power Bar, & ESPN