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Global Director, Athlete Development

Top Management

Lead a global team to create and maintain marketing programs for a variety of athlete populations among the IRONMAN and Rock ‘n’ Roll Marathon Series brands with the joint goals of attracting new participants and creating loyalty and increased engagement among current participants while managing an annual budget of ~ $1 Million.
?	Restructured department and built a global team of managers and coordinators to successfully meet program goals and KPIs
?	Created new programs to concurrently maximize revenue goals & improve the overall athlete experience such as Rock ‘n’ Roll Run Club Program and IRONMAN Class of Campaign
?	Supported the Global Partnerships sales efforts through creating and presenting Athlete Development program materials to existing and targeted sponsors
?	Built strong partnership with USA Triathlon and created tools for the national Time to Tri initiative to grow the sport of triathlon within the US as well as built a blueprint to expand Internationally
?	Developed partnership with Weight Watchers to engage their audience of 5 million members with the Rock ‘n’ Roll Marathon Series


Focused on new customer acquisition, business development, partnership creation and activation, brand building, fostering community for increased retention, customer conversion and increasing the lifetime value of members across 5 studios covering the Greater Seattle Area and Bay Area of Northern California. 
?	Increased social media following by over 200% in 2 months, utilizing influencer strategies
?	Created new revenue stream of non-traditional class sponsorship deals of up to $15,000 per transaction
?	Management of customer-facing communication channels such as weekly webmail, blog, social media
?	Lead team of 5 studio managers to drive new business, develop new partnerships and maintain ongoing relationships with strategically selected partners, leading to 20-50% YOY growth in all studios in region
?	Developed national corporate partnership strategy including training materials & customer-facing assets
?	Developed new strategic national marketing programs such as the Tour de Fly and the FLY Training Club
?	Spearheaded and managed partnerships with major national partners such as Virgin Sport and Nuun
?	Built corporate partner program with companies such as Amazon, Nordstrom, Starbucks, Facebook, Salesforce, Google, Dropbox, Uber, WeWork, Fitbit, and Airbnb
?	Created 25+ corporate and community-based partnerships with Fortune 100 companies including Amazon, Salesforce, Google, Facebook, Cisco Systems, and Microsoft and community organizations such as AIDS Lifecycle, Team In Training, Silicon Valley Bike Coalition and Bike MS


Marketing Director - Nortwest

Founded company based on research on market needs, core demographic demands, opportunity to maximize profits and provide a philanthropic outlet, giving back to community programs, schools, and health-related charities. Responsible for all aspects of brand management, sponsorship sales, marketing, and event production.
?	Negotiated sponsorship deals up to $25,000 in value with local and national brands 
?	Developed 3 marquee races as annual events, selling out to maximum capacity of up to 2,500 participants
?	Created an innovative, effective, and inexpensive marketing plans across multiple platforms to consistently sell-out events and meet brand exposure goals, within a very tight budget
?	Generated a known running event brand in the Bay Area with desirable assets that were eventually sold 
?	Partnered with several non-profits to manage logistics for their fundraising and walk events, helping the Leukemia & Lymphoma Society raise over $1.5 million for their 2011 Light the Night walk events
?	Built partnerships with national brands including Clif Bar, Road Runner, Rock Tape, Power Bar, & ESPN


Owner/ Event Director/ Partnerships Director

Focused on brand-building, new customer acquisition, community engagement, and customer retention in the South Bay Area. Created innovative outreach programs to meet customer acquisition goals within specific targeted groups, primarily in the endurance sports categories of triathlon, running and cycling. 
?	Trained and managed team of hourly staff to execute on-site and off-site promotions
?	Partnered with national brands such as Felt, TYR, FINIS, Nike, Clif Bar, Power Bar, and Gu
?	Negotiated sponsorship terms up to $100K in value with race organizers in many large-scale events including the Rock-N-Roll Marathon Series, Tri California Events and the Silicon Valley Marathon
?	Increased incremental revenue by over 30% by developing and executing new customer-driving, and current customer-enriching programs such as Tri-fest, annual SB Fun Run, and weekly run group
?	Partnered with races to host in-store packet pickups, leading to incremental revenue of up to $50K per 
?	Increased customer acquisition and retention by strategically partnering with strategically selected groups 
?	Developed a corporate and gym partnership programs and created relationships with many large Silicon Valley companies including Apple, Cisco Systems, 24 Hour Fitness, and Club One


Marketing Coordinator/ Client Manager

Marnie Oshan is a Global Director, Athlete Development at IRONMAN in Seattle, WA.

Marnie Oshan

Marnie Oshan

Marnie Oshan

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