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Brand Coordinator

Administration & Clerical

-Conducted training courses and prepared videos for long-term use.
-Traveled Nationally and Internationally, visited vendors and assisted buyers with merchandise selection.
-Communicated to potential customers about the product value, quality and style.
-Analyze weekly sell through reports to ensure that the appropriate products are being featured.
-Completed set-up sheets for Target, Amazon, Walmart, Kohls, and Buy Buy Baby to finalize their buying process.
-Created and designed POP swing tags to help drive sales of on the floor product.
-Set and recommended mark-up rates, mark-down rates and selling prices for merchandise.
-Preserved brand integrity by monitoring the consistency and quality of online marketing content.
-Created visual marketing and styled window displays.
-Took professional quality photographs to use on social media channels for promotional benefits.
-Responsible for planning sampling events.
-Assisted with set up and breakdown of promotional booths or tents.
-Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.
-Organized and tracked departmental receipt flow for new and reordered merchandise.
-Assisted in prospecting new independent retail clients while in territories 
-Ran markdown reports, managed store replenishment and analyzed buying reports.
-Planned and coordinated the availability of products for advertising and promotion purposes.
-Tracked and recapped key item performance.
-Educated employees on new merchandise during seasonal workshops.

Responsible to recruit, train, and develop a team of area coordinators within the East Coast territory
Responsible for sales, training and merchandising within wholesale accounts and speciality doors in managing territory  
Responsible to ensure consistency and visual quality of merchandise within all retail locations in managing territory
Educated retail sales force on technical aspects of the product line and selling techniques 
Foster strong relationships with key personnel in accounts
Monitor training costs and create budget reports
Participate in sales forecast planning, research development and maintaining long/short range goals
Develop and maintain close cooperation with Shinola wholesale team and other regional area managers to share information and develop best practices
Conduct market visits to ensure team performance by providing a stimulating and supportive environment
Work with marketing team to create and execute a marketing plan specific to each account
Build strong comm

East Coast/ Canada Area Sales Manager 

Responsible for sales, training and merchandising in the Northeast, Toronto and Montreal wholesale accounts
Provide excellent customer service to all wholesale accounts and speciality doors through consistent in store appearances, managing the brand image for the territory, assisting in sales, merchandising and technical inquiries
Train visual managers and store teams in visual display guidelines within territory
Partner with store management and Shinola Regional to align schedules with store sales events
Deliver superior in store brand presence, ensuring all products are displayed at all times
Report what skus within each location are moving faster/slower than others, their location and adjacency
Conduct regular stock walkthroughs to stay up to date on all inventories within each door
Key Markets: NY, NJ, LI, MA, PA Canada: Toronto and Montreal? 


Northeast Coordinator

Marley Wyckoff is a Brand Coordinator at Mountain Buggy in Fort Collins, CO. View their experience, skills and work history on Malakye — the professional…

Marley Wyckoff — Brand Coordinator at Mountain Buggy

Marley Wyckoff

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Education history

Montclair State University