Graduate Student Advisor to the Finance Committee

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Partnerships, Digital Commerce & Cause Leader

Other

A digital career that lives at the intersection of commerce & cause, driven by an entrepreneurial spirit and the mantra of "using business as a force for good". 20 years of experience building products, teams, and accounts from inception to market. A tech professional with a liberal arts background is, as dubbed by Forbes, “a social alchemist who can connect with customers - and make progress seem pleasant”. 

Areas of Expertise:

+Project, Account & Vendor Management
+eCommerce & Digital Marketing
+Partnership/Business & Strategy Development
+Corporate Social Responsibility & Sustainability
+Fundraising
+Research
+Entreprenuership

Ethiopia Skate is an international non-profit organization that builds skateparks and runs youth development programs in Ethiopia to promote health and well-being, access to educational resources, community development, gender equality and economic growth.

Volunteer, Marketing & Development

FlipGive is an easy-to-use cashback app where everyone wins. Teams raise funds without fundraising and brands earn new shopper loyalty by giving back where it matters. FlipGive has given back over $50M by helping families across North America turn everyday shopping into effortless fundraising so kids can play more and spend less on the sports they love. FlipGive Rewards, a white-label embedded merchant Rewards platform, expands the impact of FlipGive’s shopping-as-cashback fundraising model by giving companies an easy way to turn everyday shopping into cashback donations that give back to their users. Launched in 2016, FlipGive is a Certified B Corporation and is headquartered in Toronto, Canada.

Sr. Manager, Partnerships & Marketing

SeaTrees makes it easy for anyone who cares about the ocean (don’t we all) to directly support communities planting and protecting blue-carbon coastal ecosystems. The most effective way to suck carbon out of the atmosphere - Period.

Partnerships Advisor

Sustainable Surf acts as a catalyst to speed up an ongoing transformation of the surfing industry and community from its current unsustainable operating model to become the global model of sustainability in action.

Board of Directors

Partnership/Business Development: focus on technology providers, marketing agencies, 
                                                              brands/retailers and nonprofits.

Project Management: specializing in eCommerce and marketing technologies and relationships 
                                      between 3rd party development, creative and marketing firms.

Affiliate Marketing: program setup and management.

Cause Marketing: go-to-market planning, channel and customer development.

Clients:
+ FlipGive - FlipGive.com
+ PurPics - PurPics.com
+ Newbridge Marketing Group - Newbridgemg.com
+ Campus Causes - CampusCauses.com 
+ How Far Would You Go  - HowFarWouldYouGo.org
+ Mizu – MizuLife.com

Proprietor

Newbridge Marketing Group is a brand experience agency. Our brand partners tend to choose us because we have smart, creative people who listen to their needs. They continue working with us because we make meaningful impacts with their investments and keep it simple & fun. In our college marketing work, we consolidated a fragmented market via relationships on over 2,000 campuses, providing brands with efficient and relevant access to students and parents. We anticipate continued growth of our award-winning experiential business and are bullish on the impact technology will make on consumer enjoyment and social sharing. We strive to make the world a better place by teaming with companies that are "doing well by doing good"​ and by directly supporting young leaders who are driving positive change.  

Awards: Pro Awards Gold Medal, Chief Marketer 200 Agency, Event Marketer Top 100 "It List"​ Agency


Business Development Manager

Campus Causes connects shoppers to brands through the collegiate fundraising market.

Platform Director

Book. Save. Give. - The travel site that's good for your wallet & cause

The Traveler Site is a free, member's only travel site for individuals, businesses and non-profits, their employees and supporters, offering better-than-web pricing on global travel with a % going back to causes they support. As a registered Benefit Corporation, a Pending Certified B Corporation and member of 1% for the Planet, The Traveler Site is committed to using business as a force for good while giving up to 50% of our commissions to approved non-profit partners.



Managing Director

The Responsible Gift is a gifting experience for a new day. Crafted by young(ish) parents with years of experience happily shuttling their kids to the infinite stream of birthday parties, attending graduations, weddings, baby showers and other ‘just for fun’ celebrations, who saw a a rad opportunity to better the act of gift giving and receiving while championing personal and social responsibility.

Our 3 gifts in 1 gift card provides the “gifts" of retailer credit, charitable giving and personal savings affording stoked recipients the ability to get exactly what they want, while promoting the values of giving, saving and buying responsibly.

Join the #giftbetter movement

Chief Responsibility Officer

TVPage is a powerful Video Marketing Platform with an extensive set of tools to help the online retailer create a unique Video Shopping Experience, increasing engagement and conversion from video. Connect your videos with the right products utilizing the TVPage Merchandising Automation Technology, optimizing conversion to sales. Easily customize and add an entire interactive experience to your website and social media properties.  

Advisor

FlipGive is a comprehensive digital marketing platform used by brands and retailers to leverage P2P sales through fundraising to acquire customers, drive sales & generate community goodwill or to "Amplify & Automate" a brands' existing fundraising program. Fundraisers (schools, sports & community groups) sell brand "offers" or direct eComm shopping trips to their networks to raise money for their cause. 

Clients for our "Branded" fundraising partnerships include Schwan's (Schwans-Cares.com), Indigo Books & Music (indigo.ca/onlinefundraising) and Restaurant.com (Fundraiser.Restaurant.com). 

Key merchant partners for our "Marketplace" fundraising platform (FlipGive.com) include Starbucks, Nike, Under Armour, Fanatics, Anthropologie, Lands' End, Groupon, Buffalo Wild Wings and Hyatt. 

"Distribution" partnerships, youth sports' governing bodies, associations, leagues, tech players and media companies, include USA Football, Babe Ruth Baseball, the Boston Red Sox, Team Snap, Affinity Sports and Max Preps.

As the first internationally Certified B Corporation, FlipGive believes in creating shared value; doing things that are good for business and society.  We combine technology with fundraising, brand and digital expertise to help brands drive positive social impact and the bottom line.

Director, Partnership Development

Ownership of all online initiatives of the brand: responsible for strategic planning, development, execution and implementation for its e-commerce and B2B sites, web marketing channels and several business support platforms. Managing conduit between in-house personnel – sales, marketing, operations, PR, product development, and IT - and 3rd party providers resulting in a highly profitable online business and a marketing presence that underscores SPY’s leading position in the marketplace.  Oversee and implement corporate social and environmental responsibility programs.

- Partner with cross-functional teams to create compelling websites focusing on user experience and brand direction.
- Budget responsibility and management for all online marketing programs (SEO, SEM, email, affiliate, remarketing).
- Develop multi-channel online marketing and e-commerce merchandising strategies ensuring alignment of product and brand stories, customer retention and new customer acquisition, while managing inventory to align with sales goals. 
- Management and enforcement of partner retailer online standards and sales policies.
- Mentor and train staff to ensure professional, technical and creative development.
- Implement on and offline ‘cause’ marketing programs with NGO’s for community fundraising, volunteering and awareness.
- Work with product development on ‘greener’ product and packaging alternatives.
- Execution of HQ-wide recycling program and waste disposal.

eCommerce Director & CSR Coordinator

The Greener Blue (2010-2012) was a network of surf-focused green bloggers and green-focused surf bloggers engaging visitors with a broad spectrum of information about ocean related environmental issues and causes as well as a platform to showcase all the sustainable ideas and products from the surf industry.

- Managing Partner - 

Incorporated years of experience in retail and e-commerce, deep research into consumer trends and behavior, to formulate a business plan that melds passions for surfing and the environment. Designed thegreenerblue.com and worked closely with website developers to make the vision a reality. Built partnerships with 50+ industry brands, 30+ retail affiliates and 20+ independent bloggers. Developed program with “green” and traditional surfboard builders and material suppliers for informational portal and exclusive e-tail sales of “greener” surfboards. Constructed collaborative partnership programs with major (surf) non-profits, media groups, and large, non-endemic, brands. Crafted custom affiliate programs and banner ad business. Managed all content across web resources, website and social media.

Managing Partner

We are an ever-expanding group of like-minded individuals whose collective conscience struggles with the suffering that so many of the worlds children are forced to endure. No child deserves to fall victim to the hell that is malaria. No child deserves to die of thirst.  But they do fall victim & it happens more than most of us realize.  Quite possibly the most difficult & inspiring aspect of all is that most of these ailments are preventable…. We can actually make a difference!!

Groups of ‘enlightened’ people are popping up all over the world in an effort to positively effect change. We are one such group.

Becker is one of the largest and most storied “core” surf retailers in Southern California with beginnings in Hermosa Beach, CA in 1980 and now encompassing 4 storefronts. Beckersurf.com is the on-line arm of Becker Surfboards going live in 1997 to become one the earliest and most successful surf retailers on the web.

Over 10 years utilized appropriate methods and a flexible interpersonal style to help build a cohesive unit from the ground up to facilitate the completion of team goals and to promote superior communication amongst peers, customers, and vendors. Responsibilities included overseeing the development and optimization of online content and targeted marketing promotions - email, SEM, affiliate, EDI, online media, social media, and other acquisition and customer retention programs - as well as oversight for key performance indicators (KPIs) and reporting tools for continuous site and campaign optimization. Managed and negotiated logistics - transportation, shipping and supply chain - activities and agreements. Planned and monitored daily staffing schedules of customer service and warehouse departments adjusting accordingly to ensure adequate staffing levels that supported operational demands and business objectives.

Key accomplishments:

- Lead team to grow annual sales from $200,000 to multi-millions.
- Key advisor on the development of 3 proprietary e-commerce    
  platforms.platforms.
- Increased affiliate marketing sales 120% year over year.
- Developed EDI special order program dramatically increasing  
  sku count and sales. 
- Designed fraud analysis tools that kept fraud rates below  
  industry standard.
- Implemented and directed inbound and outbound shipping  
  logistics with multiple carriers and vendors with an annual parcel 
  spend in excess of $750,000.

eCommerce Director

Nova was the largest eikaiwa (English language school) in Japan.; Worked to improve conversational English for students from pre-teens to octogenarians.  Developed lesson plans for 8 classes/day with 1-4 students per class as well as for 1 "free talk" period with up to 20+ students. Students ranged from beginners to high fluency.

English Teacher

Retail sales associate at Becker Surfboards Hermosa Beach store.  Vast knowledge in key departments to include surfboards, wetsuits, surf accessories and apparel.  Extensive work with visual standards and merchandising in diverse departments. Managed cashiering activities in areas of purchasing, returns, and exchanges. Maintained a high level of customer service.  Honest, hard working, reliable.  Ability to work with others, take and give direction.

Sales Associate

Mark Marovich is a Partnerships, Digital Commerce & Cause Leader at Ethiopia Skate in Carlsbad, California.

Mark Marovich

Mark Marovich

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Summary