Mark Kogelmann — Vice President at Somerset Capital Group
Mark Kogelmann
Vice President
Pittsburgh | United States
Skills
No information
Industries
Lifestyle
Moto & Powersports
Outdoor
Skate
Snow
Work experience
Somerset Capital Group
Vice President | 01/2019 - Current
From material handling and machine tools to IT and telecommunications. Develop financial and operational solutions around the capital equipment needs of midsized and large companies.
• Identify, develop and maintain positive business and customer relationships
• Offer insights, ideas and solutions for mid-sized and large companies within the industry of expertise
• Coordinate sales efforts with team members and other departments
• Respond to customer queries in a timely manner
• Analyzing market potential
• Achieve sales targets and outcomes within schedule
PepPod LLC
National Sales & Marketing Manager | 03/2016 - 01/2019
-Worked with buying and senior management teams across national and regional retailers to grow startup brand from 5 retail accounts to 2,500 accounts over 22 month period, exceeding goal by 153%.
- Key retailers include: Kroger, Colorado University, Giant Eagle, Amazon, Sky Sox, Left Lane Sports, and Lucky Vitamin.
-Expansion into large distribution channels such as United Natural Foods Industry (UNFI).
- Grew online revenue by 103% from 2017 to 2018.
- Developed and launched alternative channel strategy for the brand, focused on hotel chains and resorts. SEE RESUME BELOW IN PORTFOLIO FOR DETAILS.
-Grew alternate channels to 25% of total business by end-of-year 2017.
- Built forecasting model to communicate company wide sales projections for 1, 3, and 6 month time horizon. Achieved forecast accuracy of $1 million in revenue over first year.
-Web/E-Commerce growth YTD 2016 vs 2017: See resume BELOW.
-Social media/YouTube growth YTD 2016 vs 2017: See resume in PORTFOLIO below.
The Coterie // SoulRyders Productions
Executive Producer | 01/2010 - 03/2016
-Directed and produced full feature films, web series, and commercial media. -Marketing and public relations budgeting with brands Warren Miller Entertainment, Atomic Skis,LEKI, Saga Outerwear, & La Sportiva.
-Negotiated contracts with sound technicians, cinematographers, photographers, & film editors in order execute films and commercials.
-Created and strategized distribution plans for produced content via Nat Geo, Tunes, Outside Television, Amazon, Powder Magazine, Epic TV, Outdoor Chanel, Ride Chanel, & FreeSkier Magazine.
-Managed all permits and certificates of liability insurance up to $8 million to film on site at Vail Resorts, Deer Valley, Park City, Solitude Ski Area, Jackson Hole, Mammoth, Lake Tahoe, Stevens Pass, Mt Baker, & Mt Hood.
-Produced, manage and execute the funding and budgeting on projects with other film companies Teton Gravity Research- Pitching to Amazon Studios , Level 1 Productions – Negotiated guide pricing, visas, and helicopter.
Stanley Black & Decker
Market Manager | 01/2006 - 01/2010
-Negotiated with Home Depot buying team cross merchandising $11 million retail product in 2007 exceeding goal by 50%.
-Closed deal with Lowe’s Home Improvement buying retail space for brands:
• DeWalt Power Tools
• Stanley Hand Tools
• Black & Decker Tools
• Porter Cable Tools
• Kwikset Locks
• Baldwin Locks
• PFister Faucets
-Coordinated and managed merchant execution team (MET) of 50 people in region creating product planograms and execution of product from warehouse to shelf.
-Balanced inventory with buyers working between distributor and manufacturer.
Alpine Sales & Rental Corp
Director of Sales & Marketing | 01/2001 - 01/2006
- Managed sales strategy for the manufacturer focused on heavy machinery retail at distributors including Sunbelt retailing hydraulic rotary cutter heads.
-Grew business by to 15% YTD 2005 vs 2006.
- Built sales projecting model to forecast company sale estimates quarterly.
-Negotiated buy and sell of used and new roadheader tunneling machines. -Developed business expansion by negotiating with wholesale buyers nationally coast to coast and internationally in countries, Chile, Mexico, Germany, Austria, and Israel.
-Provided leadership over day-to-day operations managing welders, mechanics, sales force, giving guidance to execute their day successfully and efficiently.
-Oversaw marketing producing hard literature and Launched
• Website
• YouTube Chanel
• Social media