Bike

Senior Account Manager

Accounting & Finance

•	25 years of experience in the outdoor industry
•	Versatile and skilled marketing professional with strong technical background
•	Excellent writing and communication skills
•	Proven ability to construct, manage and complete marketing projects
•	Extensive experience working with media and athletes

AREAS OF EXPERTISE
Marketing Strategies and Project Management, Communication, Technical Product Knowledge, Campaigns, Contract Negotiations, Team Management. Experience across a variety of corporate functions including marketing, sales, finance, operations, and customer service at professional and management levels. 

Account manager for selected brands at CranKTank, media relations, earned media, copy writing, social media, integrated marketing, and sales recruiting.

Responsible for marketing communication, media, athlete, and influencer relations, event and athlete sponsorships, campaigns, and product placement. Primarily worked to fulfill marketing communication, see campaigns through, coordinate articles, test products and product launches with media and partners, evaluate product direction, communicate with athletes, cross-promotion with other FOX divisions, and manage social media and website content.


Marketing Manager

Responsible for magazine editorial and layout, writing and researching product reviews and trends, managing freelance contributions, and coordinating staff travel. Created new content ideas, maintained strong relationship with brands, ensuring early access to new products as well as quality articles and reviews.


Editor

Manage product reviews and technical content, report on market trends, standards, and direction, work with industry brands on new product releases, contribute and edit feature stories, and manage test crew.


Associate Editor

Mark Jordan is a Senior Account Manager at CrankTank™ in Santa Cruz, CA. View their experience, skills and work history on Malakye — the professional network…

Mark Jordan — Senior Account Manager at CrankTank™

Mark Jordan

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Education history

University of California