Leading manufacturer and distributor of branded action sports product lines, including Sector 9, Kryptonics, Pro-tec and Nutcase. Originally founded in USA as a developer of polyurethane products for the sporting goods sector (e.g. Rollerblade, Nike, Bauer), operations expanded globally to outdoor and action sports categories in multiple distribution channels with management control centralizing in California. * Simultaneously Managed Marketing, product development, R&D and strategic direction with teams in Multiple Locations. (Santa Fe springs CA, San Diego CA, San Clemente CA, Portland Oregon, Shanghai, China and Treviso, Italy) * Successfully developed strategy and created Products for consumer business lines including owned and operated brands as well as Licensed brands (i.e. Disney, Nickelodeon, Marvel etc.) sold in leading B&M retailers (i.e. Walmart, Target, Dick’s etc.) e-commerce (e.g. Amazon) and specialty (e.g. Zumiez, REI & local skate and surf shops etc.) channels. * Vertically intergraded product development, design and offshore manufacturing to maximize efficiencies and margin. * Leveraged M&A to expand into complimentary segments and new distribution channels to accelerate growth and increase margins. * Grown business from $ 40M to $ 200M+ in revenue with 15% EBITDA. * Successfully introduced design/development strategy that grew Walmart wheeled goods Business from $ 3Ml to $ 46M., with the main focus of owning the planogram wall, not selling an item. * Build "Kryptonics skateboards" into Largest skateboard supplier in the world. Grew skateboard revenue from $0 to $27M. Kryptonics owns the planogram in most retailers. * Created Electric scooter category which has grown from $ 0 in 2012 to $ 45M today. * Developed product and marketing strategy for the Canopy business in able to keep our brands and products relevant and competitive, despite China direct Business and price challenges. This strategy allowed the category to be divested in 2017 at a high multiple. * Spearheaded the creation of a specialty channel division and the acquisitions of Sector 9, Protec and Nutcase helmets. Managed Integration and production move offshore which resulted in a 11% Margin increase. * Developed the #1 toy at Walmart for holiday 2017, Monster Jam ride on.

* Led Marketing team for Specialty and Mass Market divisions. * Successfully developed strategy to divest less profitable brands and refocus brands with higher growth potential. * Refocussed Kryptonics wheels to its roots as a skateboard focussed business. Now Kryptonics is the largest skateboard supplier in volume globally. * Established strategic direction to refocus on specific categories like Wheeled goods and outdoor products. * Introduced complete packaging and merchandizing change over all categories. * Re-branded Quikshade canopies which became the #1 global canopy brand. * Created entry level price point brands (shade tech) to capture additional market share without damaging the main brands. * Spear headed customer differentiation programs for each of the brands as well as private label. * Budget Management & Creation * Licensed property management and development, Nick, Disney, Marvel, etc etc. * Created e-commerce division in 2009