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President

Executive

Vision-driven change agent with career-long record of consumer goods management and marketing success for leading
organizations

Proven talent for aligning business strategy and objectives with established consumer goods management and marketing
paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused thought leader
with background in consumer-facing, small-to-mid market enterprises, backed by leading private equity partners. Possess
wide-reaching expertise in goal delivery, team management, entrepreneurial ventures, and numerous facets of creative
marketing excellence, including product development, distribution, and brand management. Exceptionally dedicated
professional with keen interpersonal, communication, and organizational skills for the diverse consumer goods landscape.


CAREER HIGHLIGHTS
•   Strategic Visionary and Entrepreneur
•   25+ Years of Experience in Consumer Products, Action Sports and Outdoor Product Development
•   Multi-Category, Multi-Brand, Multi-Locations, and Multi-Team Management
•   Overseas Product Development and Negotiations Expert
•   Passionate and Very Driven
•   Product and Brand Marketing
•   Focused on Growth and Business Planning
•   Consumer Behavior and Experience Expert, Adept at Spotting Market Trends
•   Very Creative and Excels with Innovation Development
•   Welcomes New and Changing Opportunities
•   Start-up and Enterprise Experience
•   Adopts a Professional Attitude Promoting Quality, Efficiency and Cost Reduction

Global growth support agency supporting multiple leading brands through market Intel, design, product development and strategic vision.

* Vertically intergraded product development with overseas production for outdoor products. Brand creation, in-store presentation and product positioning for Major Retail chain. Project resulted in $ 5m. Revenue with preferred placement.
* Growth strategy creation through channel expansion, direct marketing and social media support campaigns. Realigned product focus with growth opportunities.  Reduced sku’s by 55% while increasing revenue by 12% and decease OPEX by 23%.
* Provided foreign suppliers with US market intel, strategic planning and created operational team to execute goals. Team consists of Product development, Marketing, Design and merchandizing experts both in the US and overseas locations.
* Facilitated cost reductions, margin improvements and logistical simplicity by moving and consolidating overseas vendor base.
* Brand direction and license facilitation across multiple market channels.

Leading manufacturer and distributor of branded action sports product lines, including Sector 9, Kryptonics, Pro-tec and Nutcase. Originally founded in USA as a developer of polyurethane products for the sporting goods sector (e.g. Rollerblade, Nike, Bauer), operations expanded globally to outdoor and action sports categories in multiple distribution channels with management control centralizing in California.

* Simultaneously Managed Marketing, product development, R&D and strategic direction with teams in Multiple Locations. (Santa Fe springs CA, San Diego CA, San Clemente CA, Portland Oregon, Shanghai, China and Treviso, Italy)
* Successfully developed strategy and created Products for consumer business lines including owned and operated brands as well as Licensed brands (i.e. Disney, Nickelodeon, Marvel etc.) sold in leading B&M retailers (i.e. Walmart, Target, Dick’s etc.) e-commerce (e.g. Amazon) and specialty (e.g. Zumiez, REI  & local skate and surf shops etc.) channels.
* Vertically intergraded product development, design and offshore manufacturing to maximize efficiencies and margin.
* Leveraged M&A to expand into complimentary segments and new distribution channels to accelerate growth and increase margins.
* Grown business from $ 40M to $ 200M+ in revenue with 15% EBITDA.
* Successfully introduced design/development strategy that grew Walmart wheeled goods Business from $ 3Ml to $ 46M., with the main focus of owning the planogram wall, not selling an item.
* Build "Kryptonics skateboards" into Largest skateboard supplier in the world. Grew skateboard revenue from $0 to $27M. Kryptonics owns the planogram in most retailers.
* Created Electric scooter category which has grown from $ 0 in 2012 to $ 45M today.
* Developed product and marketing strategy for the Canopy business in able to keep our brands and products relevant and competitive, despite China direct Business and price challenges. This strategy allowed the category to be divested in 2017 at a high multiple.
* Spearheaded the creation of a specialty channel division and the acquisitions of Sector 9, Protec and Nutcase helmets. Managed Integration and production move offshore which resulted in a 11% Margin increase.
* Developed the #1 toy at Walmart for holiday 2017, Monster Jam ride on.

Chief Brand Officer

* Led Marketing team for Specialty and Mass Market divisions.
* Successfully developed strategy to divest less profitable brands and refocus brands with higher growth potential.
* Refocussed Kryptonics wheels to its roots as a skateboard focussed business. Now Kryptonics is the largest skateboard supplier in volume globally.
* Established strategic direction to refocus on specific categories like Wheeled goods and outdoor products.
* Introduced complete packaging and merchandizing change over all categories.
* Re-branded Quikshade canopies which became the #1 global canopy brand.
* Created entry level price point brands (shade tech) to capture additional market share without damaging the main brands.
* Spear headed customer differentiation programs for each of the brands as well as private label.
* Budget Management & Creation
* Licensed property management and development, Nick, Disney, Marvel, etc etc.
* Created e-commerce division in 2009

VP Marketing

#1 Global brand in aggressive inline skate wheels, clothing, bags and accessories. Senate created the aggressive skate industry.

* Started Senate Inline wheel business with a $ 2K Investment and turned into the most iconic Inline skate brand in the world. 
* Created the most effective and talked about marketing strategies in the industry.
* Grew Revenue from $ 0 to $ 16mil with 37% EBITDA
* Developed Aggressive skate program in collaboration with the Italian skate manufacturer Roces. Revenue exceeded $ 25mil.
* Created Global sourcing and manufacturing program to increase speed to market and increase margins by 14%.
* Became OEM wheel manufacturer for All major skate brands.
* Created sub-brands like 976 clothing, Medium wheels, grand protective gear, super computer Robot etc.
* Divested the business to Bravo Sports in 2002

President & Founder

Mark Heineken Groenhuyzen is a President at Ruddstar Development Group Inc. in Huntington beach, CA.

Mark Heineken Groenhuyzen

Mark Heineken Groenhuyzen

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