Bachelor of Science in Parks and Recreation

Bike

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Sales - Outside

Sales Manager

Top Management

With great interest, I submit this letter and résumé for an opportunity with your company. I offer broad expertise in managing regional and national sales operations with expertise in growing high-producing dealer networks and building/leading talented sales teams. 

Key strengths I will bring to this position include:
•	Consistently meeting or exceeding sales targets, even in economically lacking markets or during economic downturns caused by the great recession and COVID pandemic.
•	Introducing process improvements that drove efficiency, accountability, and profitability, including revamping of sales operations at several companies, transitioning from company-based to independent sales representatives for one employer, and developing tracking function for sales and related activities.
•	Optimizing the productivity and motivation of sales teams through training and coaching on solution selling and relationship management and by setting clear performance expectations.
•	Building productive dealer bases at several companies with a focus on their ability to deliver product floor space and sales revenue, as well as their credit-worthiness.
•	Possessing a respect for mission and hard work, along with high integrity and tenacity in solving difficult problems learned while serving in the U.S. Marine Corps.
•	Adapting quickly to new sales environments, quickly mastering and promoting new products and services. I can leverage my talents and skill set to excel within a wide range of sectors. 

Since 3/2022, I have focused my efforts on delivering targeted sales management consultation to clients and purchasing, remodeling, and reselling residential properties as a real estate investor. However, I am now looking to transition back into a national or regional sales management role, and am open to a range of sectors.

I welcome the prospect of meeting with you to share additional information about my experience and background. 
Thank you for your consideration and I look forward to hearing from you.

Sincerely,



Mark Ashley


Charged with maximizing brand awareness and sales revenue within large regional territory through expansion of dealer network and strengthening of dealer store floor representation across diverse categories.
*	Spearheaded impressive sales growth of 40% ($21 million to $29 million) over 3 years by recruiting, training, and mentoring dynamic sales staff and attracting high-quality dealers.
*	Optimized dealer continuity and reduced costs by 25% by leading strategic transition from company-based to independent sales representatives.
*	Consistently met dealer needs and grew product floor variety by partnering with account representatives to create unique dealer presentations and product offerings.
*	Responded to challenges created by COVID pandemic by adapting sales program to secure floor space through modification of sales and product delivery cycle to meet dealer demand and long-term placement.

Eastern Regional Sales Director

Ensured high-quality domestic operations for high-caliber Scottish cycling apparel company by revamping company's mission, vision, and business model to attract talented staff, drive brand awareness, and grow dealer base.
*	Boosted domestic business by 30% annually over a 7-year time span from $250,000 to $6.3 million in economically lacking industry.
*	Recruited to revamp operations by attracting a new, dedicated, and talented sales team and growing dealer base from 200 to 800+.
*	Jettisoned underperforming revenue avenues or those not aligning with the company's over-arching, long-term business strategies and goals to deliver greater focus and efficiency.
*	Propelled product status as 4th-ranked IBD cycling apparel brand domestically within 7 years by identifying ways to enhance brand awareness. Efforts also contributed to a rapid increase in dealers.
*	Avoided revenue loss by ensuring dealer credit-worthiness through planning and execution of a comprehensive credit check process.
*	Operated as primary domestic operations contact with company's overseas headquarters, traveling to Scotland six times annually.

General Manager

Guided U.S. sales management and revenue growth for a renowned leader in bicycle production throughout Italy. Turned around underperforming operations through new program development, strengthening of sales team, and expansion of dealer base. Also delivered precise sales and budget forecasts within a 5% margin.
*	Expanded the Bianchi dealer base by 300% and quadrupled average revenue commitment by overhauling dealer programs with a focus on financing, floor space, and product delivery.
*	Cultivated cadre of 27 talented, motivated national and independent sales staff through targeted recruitment, training, performance evaluation, and mentoring. Sales team delivered a 30% increase in sales within one year, achieving 75% of team's quota within the first quarter which created profitable order backlog.
*	Fueled sales from $10 million to $18 million within one year, selling out 100% of Bianchi's production capacity. Also promoted new financial programs and exclusive products to grow commitments by 400% or $20,000.
*	Introduced high-caliber product line by partnering with Ducati North America, attaining 100% of the sales target solely in pre-sales.

National Sales Manager

Excelled in two positions consecutively. As Regional Sales Manager, revamped sagging sales operations through introduction of promotions and sales tracking, along with customer prospecting and lead generation.
As Outside Sales Representative, sold products in three-state territory, bolstering account penetration by 50% and strengthening established account revenues.
*	Earned promotion to Regional Sales Manager within less than one year with mandate to lead team of 23 geographically dispersed sales professionals and then earned additional responsibility that totaled 65% of the company's national sales territories.
*	Strengthened sales operations by crafting engaging promotions that improved market share; creating a tracking system that covered cold calling, client visits, benchmarking efforts, and executive contact development; and ensuring seamless closing processes that escalated sales.
*	Reduced costs by 8% through meticulous management of $50,000 budget.

CAREER NOTE
Excelled in several additional positions, including:
Real Estate Investor - Purchase and remodel residential properties for resale. Develop understanding of the local real estate market and work effectively with trades contractors. Currently completing Airbnb home remodel.
Founder & Owner, RIDGE RIDER MOUNTAIN BIKES - Built highly profitable bicycle business from ground-up, expanding operations that generated $1 million annually through three shops. Directed all business operations, including vendor relations; accounting, payroll, and financial management; marketing; public relations; and HR.

Regional Sales Manager/Outside Sales Representative

Mark Ashley is a Sales Manager at CERVÉLO in Coldwater, Michigan. View their experience, skills and work history on Malakye — the professional network for…

Mark Ashley — Sales Manager at CERVÉLO — Coldwater, Michigan

Mark Ashley

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