Casual Apparel: Create original graphic and product designs to promote company ethos and increase brand exposure. Product development & Tech Design: Created a Color management tool, to help with the company’s ever expanding color library. Printing and product technical set-up: Assist with samples / prototype evaluation and factory communications. Designed various products, with one of them being Patented in my name in 2024.

Product Design: • Conceptualize, design and tech pack 85% of the new product line (Jackets, Pants, Gloves, Luggage). • Work through and maximize product value following the company's investment and budget strategies. • Find creative solutions to design challenges, reducing production expenditures by an average of 10-15%. Product Development: • Assist with sample evaluation and review, prototype revisions and factory communications. • Oversee and ensure that factory communications occur in a timely and efficient manner. • Find alternative manufacturing and construction processes in order to maximize the quality and value of end products. Packaging: • Design packaging that is cohesive with the brand's creed and value proposition. • Packaging components include: Labels, Hang Tags, Boxes, Stickers, Promotional Tags. • Design all product-associated support literature such as: illustrations, specs, user instructions, user manuals Catalog Design: • Conceptualize and design the brand catalog in print and electronic form. • Supervise product photography and optimize images for print and web use. • Design, organize and create the catalog layout based on printer specifications. • Assist, oversee and implement pre-press catalog requirements. • Optimize digital catalog for interactive web use. PS. See attached file for a small sample of my work.

Packaging: Design packaging solutions to maximize product shelf and value appearance. Casual Apparel: Create original designs to promote company events and increase brand exposure. Marketing: Design and develop POP displays, banners and other associated materials for brand products promotions. Web: Design and maintain the website for the MSR Hard Parts section of the business. Print: Design the yearly Hard Parts catalog for the brand. Design and assist in the production of the yearly MSR Brand Catalog. Product: Concept and product design for Motocross apparel. Assist in tech pack creation. Development: Oversee factory communications for prototype revisions. Find creative and efficient ways to increase product value while keeping low production costs through vendor negotiation.