Fashion

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Music

Sports

Digital media

Automotive

Beauty

Influencer marketing

Social media management

Community management

Influencer marketing management

Community engagement

Luxury lifestyle

Autonomous tech

Startups

Agencies

Community & Engagement Leader

Other

•	Using Social Studio and partnering with the internal Consumer Care team and outside vendor, Alta, act as
Community Manager across all brands within the Neutrogena portfolio.
•	Serve as Point of Contact for Olapic, our UGC sourcing and rights request tool and image repository.
•	Utilizing various social media tools (Social Studio, BrandWatch, Revuze, BazaarVoice, and GCCP), provide both
monthly and quarterly reports surrounding social sentiment as related to the Sun, Men's Body, and Hair brand teams.
•	Led influencer vetting and relationship development and management efforts for C&C by Clean and Clear,
succeeding in bringing in LAFC (MLS team) as a partner, as well as various MLS, MLB, NFL and PLL players;
and other key influencers in the beauty and entertainment spaces (including actresses Kaitlyn Devers and Debby Ryan); and contributed to significant brand follower growth for both C&C and Works Beauty (launched in February 2019, available only via Amazon).
•	Working with seven other Community & Engagement leaders (who sit across different brands within the Johnson & Johnson organization), collaborated on the creation and roll-out of Community & Engagement Leader playbook.
•	Pair with key internal and external stakeholders to ideate and execute social media campaigns and initiatives for
the Sun business.

•	Managed and maintain social media platforms and brand voice of Mitsubishi Motors of North America online.
•	Adhering to client guidelines, sourced UGC by regularly sweeping Instagram for aesthetically pleasing images.
•	Audit past activities and successes by pulling analytics and sentiment around large-scale campaigns and events.
•	Took sole responsibility for brand social media content calendar.
•	Stayed up-to-date with constantly evolving social trends, best practices, and tools, to provide recommendations
to clients and internal creative team.
•	Worked with PR team to seek out potential influencers and social media ambassadors.
•	Monitored news and current events to provide posting recommendations to client.
•	Provided community insight to strategy team in order to development of brand stories and campaigns.

Social Media Manager, MITSUBISHI

•	Acted as Social Media & Community Manager for Mattel, Hot Wheels, Girls Toybox, and Games brands.
•	Worked as part of a cross-functional team during large-scale events and initiatives by assisting with campaign and content ideation, and taking point on after-hours posting and live tweeting.
•	Oversaw the on-boarding of new hires on the social media team.
•	Searched for Girls Toybox and Games brands influencers, and worked collaboratively across all teams to cultivate
relationships with those influencers - both digitally and in-person.	-
•	Managed social media and content calendars for Girls Toybox and Games brands, which often entailed writing,
editing, and proofreading engaging copy, paired with striking visual assets, and posting and scheduling content.
•	Ran giveaways and sweepstakes for Girls Toybox, Games, and Hot Wheels brands.
•	Sourced UGC for use across all Girls Toybox and Games brands social media platforms.

Social Media Editor, Mattel (contract)

•   Managed and moderated all social media platforms for Faraday Future and Faraday Future Dragon Racing.
•   Crafted engaging copy for Faraday Future and Faraday Future Dragon Racing social media platforms, and assist Content team with developing content for 'FutureSight' blog.
•   Worked alongside Analytics team as needed, creating mini blast reports pulled from Sprinklr's reporting and listening tools.
•   Curated a list of 300+ social media influencers for gifting and event purposes.
•   Responsible for interviewing, hiring, and managing team of four Social Media Community Specialists.

Social Media Community Manager

•   Wrote, edited, and proofread social calendars for three of FOX's primetime live shows.
•   Successfully ran giveaways for mid-season premiere of GOTHAM.
•   Was responsible for social media management and engagement on all FOX social channels for four primetime
live shows, and assisted with live television events.
•   Participated in bi-weekly client meetings with FOX to discuss social content concepts for upcoming episodes.

Social Media Manager, FOX

•   Acted as the voice of Toyota - US brand across all social media channels.
•   Identified and engaged with brand influencers.
•   Researched action, adventure, and lifestyle photographers to align with in order to capture visually
compelling evergreen content.
•   Performed Surprise & Delight with frequent visitors and fans.
•   Supported Analytics team's monthly reporting by monitoring brand sentiment on high priority occurrences.
•   Took part in Social Engagement Activation Test-and-Learns during large-scale events.

Social Media Manager, TOYOTA (contract)

Acted as day-to-day social media manager across Tumblr, Twitter, and Facebook, successfully
increasing followership on Tumblr and Twitter.
•   Ran website promotions and contests.
•   Filmed and edited Q&A Videos for Admissions website.
•   Photographed daily Chapman University events for content purposes.

Social Media Specialist

Mariel Stoll is a Community & Engagement Leader at NEUTROGENA in Los Angeles, CA.

Mariel Stoll — Community & Engagement Leader at NEUTROGENA

Mariel Stoll — Community & Engagement Leader at NEUTROGENA

Mariel Stoll

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