• Establish creative concepts, trends, colors, prints/patterns, and design collections for a variety of categories. • Support different departments to fulfill needs on monthly, quarterly, and or seasonal basis. • Ensure one-eye point-of-view delivery for targeted customers by closely collaborating with design, buying, and merchandising teams. • Perform multiple projects simultaneously, never losing strategic vision and always maintaining focus.

• Design, develop, and direct Private Label Activewear, Loungewear, Cut & Sew Knits collections. • Researched industry trends and evaluated competitive products. • Contributed to creative process through original ideas and inspiration and preserved branding standards of assigned accounts. • Collaborated with production on task list creation to meet overall project goals on time. Assisted in fit sessions. • Worked with technical design and product management to provide accurate and complete design packages.

• Built a new successful brand, "Ali & Jay", from concept to free-standing store. • Clearly communicated design revisions to overseas teams. • Fitted initial prototypes through production with the technical design team to ensure design esthetic and fit are accurate for the customer. • Ali & Jay was the only chosen brand by Nordstrom from the 7 brands presented.

• Enhanced and influenced collections by working closely with design teams which improved adoption rate. • Helped in successfully launching the “Elin Kling for Marciano” collection by working closely with Elin Kling and other designers. • Ensured a high level of production and operational efficiency by supervising and initiating daily workload for designers, graphic designers, and patternmakers. • Traveled withing the USA & to Europe for inspirations, shopping trends & attending shows such as PV, Pitti Filati, Intermezzo. • Marciano brand was recognized as a contemporary “cool” brand rather than merely a better market brand.

• Designed and developed Hervé Léger runway line in all categories including all best sellers. • Initiated and conducted the first Runway show in NYC for Hervé Léger. • Designed and developed capsules of Max Azria Sweaters. • Designed and developed capsules of BCBG dress department. • Fitted all samples through final runway ready. • Led aesthetic vision and creation of new fashion products. • Played Instrumental role in increasing company revenue from $1M to $15M under 4 years • Created a well-recognized worldwide brand.