Bike

Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Marketing Professional with over 10 years of experience, both as an effective team member and team leader for companies in Europe, South America, and the United States. I have led International Marketing efforts in Latin America, Asia Pacific and the UK for brands in the action sports industry as well as in cosmetics. My most recent role as Global Marketing Project Manager had me overseeing the Global Marketing Go-to-Market process and managing cross-functional teams.
• Bilingual English/Spanish; fluent in both written and oral English and Spanish language.
• Portuguese; basic comprehension of the written and oral language.
• Proficient in Adobe Creative Suite and Microsoft 365.
• Sales Force & SAP; Basic to intermediate knowledge and experience with software.

Responsible for overseeing the planning, execution and completion of all marketing projects and initiatives as well as leading GTM process and communications with key cross-functional stakeholders. Main responsibilities included:
- Leading Marketing teams through project milestones for campaigns, brand activations, and events.
- Creative brief intake and management of multiple requests for various departments simultaneously, facilitating clear communication between creative teams - Photo Studio, Video, Creative Design - and the requester.
- Directing and managing workflow and priorities for internal and external creative partners, balancing priorities from multiple teams to ensure on time delivery and successful deployment.
- Overseeing required approvals from various cross-functional team leaders and ensure proper communication of necessary changes and next steps to complete project on time.
- Organize and archive deliverable assets, project files, decks, and content across various platforms for departments, regions and channels to access.
- Global Marketing calendar upkeep and socialization.
- Supporting E-commerce team with product stock reporting and merchandising website to align with key marketing communications.
- Liaising with Finance and Legal teams for contract needs and invoicing for 3rd party vendors and contractors.


Global Marketing Project Manager

Responsible for the planning and execution of the UK and Latin America retail marketing strategy in close collaboration with multiple internal cross-functional teams, and in country leadership and retail partners. Main responsibilities included:
-	Driving region’s product newness launches alongside regional leads and global marketing team, proposing 360 marketing plans and working with retailers to deploy in region.
-	Working with VM team to propose retail layout guides and product assortment for all individual retail partners and flagship locations, as well as secondary product placement opportunities in store.
-	Partnering with Global Creative to create regionally specific marketing collateral and assets when needed.
-	Coordinating events and brand activations aimed at driving conversion in store.
-	Monthly and seasonal sell in and sell-through reporting and analysis at a brand, category and SKU level.
-	Product newness forecasting and analysis by country and retailer, frequently collaborating with demand planning to communicate regional market trends, new door openings, new retailer partners, etc. 


International Marketing Manager - UK & LatAm

In charge of overseeing all Marketing efforts across Fox´s distribution network in Asia Pacific and Latin America for the brand´s three main categories – Motocross, Mountain bike and Lifestyle Apparel. Main responsibilities included:
•	Working closely with the different Global Category Managers in ensuring A.P.L.A. market needs are considered when conceptualizing, developing and executing Global Marketing strategies, campaigns and activations.
•	Collaborating with International Sales and PLM in the creation of effective seasonal GTM strategies and Marketing tactics that stem from the Global Marketing strategy but that will ultimately drive sell-through of key products throughout our international markets.
•	Managing the different Marketing Leaders within the Asia Pacific and Latin American markets making sure the Global Marketing message is understood and communicated effectively on a regional level, through the collaborative effort of adapting global marketing tactics and developing unique marketing activations that are regionally relevant and effective.


International Marketing Manager - Asia Pac & LatAm

Spearheaded the creation and launch of the country’s very first online group buying platform, from the ground up, touching on every aspect of the new business venture from conceptualization to in market launch and management of the platform.
-	Successfully adapted a North American online business platform for the South American market.
-	Responsible for managing the customer experience cycle, including online purchasing and coupon redemption processes.
-	Designed all online and offline promotional material (print ads, newsletters, email marketing, fliers) as well as copywriting for the site’s weekly promotions and email marketing.
-	In charge of all social media and online marketing tactics.
-	PR and media outreach for the brand’s launch to the public, resulting in TV and print coverage in main regional publications.


Brand Manager

Supported the Dir. of Marketing and Communications, overseeing PR, media relations and event marketing support.
-	Secured media to attend the brand’s first ‘Design for Humanity’ fashion event hosted by Billabong Europe and held in Paris, resulting in brand coverage in key national fashion and surf print and digital publications.
-	Supported in the organization of the country’s most important surfing event and part of the ASP World Tour, the ‘Billabong Pro Mundaka’, as well as coordinated other grassroots surf and fashion events.
-	Wrote press release and prepared and sent press kits to media outlets for the launch of new seasonal collections.
-	Media outreach, delivery of samples to national media outlets resulting in monthly coverage in print and digital media mostly through editorial photoshoots and product placement.
-	Increased brand exposure in digital and print media by creating publicity in main lifestyle, industry and core publications. 


Marketing and Communications Coordinator

Maria Pando is a Global Marketing Project Manager at Fox Head, Inc. in Laveen, AZ.

Maria Pando

Maria Pando

Skills

Interests

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Education history

UPSA - Universidad Privada de Santa Cruz

ESDEN - Escuela Superior de Negocios y Tecnologías (Graduate School of Business and Technology)

CIPSA - Centro de Informática Profesional (Professional Information Technology Center)