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Sales Operations Analyst

Logistics, Shipping & Operations

I am a seasoned Sales Analyst with in depth experience in the Outdoor and Water Sports Industries and omni channel and unified commerce business models.  My experience includes sell-in and sell-through analytics, demand planning, forecasting, margin and ROI analysis, data mining in multiple BI platforms, ad hoc reporting, customized dashboards, managing an Inside Sales Team, BI system processes, maintaining database integrity, auditing, and sales administration.  I am also a Salesforce.com Trailblazer and I am Google Advanced Analytics Certified.
I am a true utility player with a strong multi-faceted skill set that quickly becomes the expert to whom people rely on for reporting visibility of business performance.  I am highly analytical but also extremely creative and work well in dynamic environments where adaptability is imperative.  I take great pride in creating deliverables that are insightful, meaningful, and relevant, and I am very passionate about ensuring success of the company I work for and my peers.

•	Responsible for data mining, reporting on key metrics, and ad hoc reporting requests for sales operations
•	Manage customer data files, both electronic and hard copy, ensuring compliance with corporate retention guidelines
•	Manage and coordinate the implementation of distributor and dealership rebate promotions and ensure timely and accurate accruals of rebates at the end of each month
•	Assist the company's sales team to identify and resolve rebate issues and prepare monthly summaries of unsettled rebate claims 
•	Ensure correct pricing and customer eligibility on chargeback claims, based on contract documentation and internal pricing records.
•	Perform research on discrepancies in distributor claims and internal pricing records and work closely with distributors and internal sales teams to resolve discrepancies
•	Process rebates from validation of sales POS reports and rebate submission through reconciliation and final payment to distributor.
•	Ensure all appropriate policies, processes and audit controls are in place and enforced with internal and external parties.
•	Subject matter expert for rebate programs and provide guidance to customer service and accounting teams on responses to customer inquiries regarding promotions
•	Enter, retrieve, reconcile, and verify information involved in the sales processes and administrative support to Director of Sales Operations
•	Manage distributor and dealership rebate database for future integration in SalesForce.com utilization


•	Responsible for gathering pre-season, in-month, and cumulative information to reconcile data and conduct analysis of key retailer and independent rep performance metrics with recommendations to drive sales growth
•	Developed and implemented sales dashboards for each independent rep region, including daily, monthly, and quarterly analysis of sales performance high level to detailed sku level performance and trends  
•	Regularly conducted ad-hoc reporting using BI platforms to identify opportunities to drive sales within each Key Account and Independent Rep regions
•	Scrutinized data for potential weaknesses in account performance and/or sku performance as YOY and Seasonal comparative analysis for stakeholders
•	Collaborated with internal stakeholders on forecasting and improved the SKU level forecast accuracy by implementing new forecasting methods incorporating sell thru data for Key Accounts to refine the process and better alignment between Finance, Sales, and Ops forecasts
•	Evaluated ROI for seasonal promotional events and merchandising fixture allocations and made recommendations to help shape future initiatives
•	Resident Amazon Retail Analytics expert, helped Eagle Creek understand the business shift within the online market
•	Resident SPS Commerce Administrator - managed and maintained catalog entries, created customized reports within SPS Commerce, and maximized utilization of collaborative analytics for insightful, relevant, and meaningful content
•	Point of contact for Amazon and REI Replenishment and Inventory Analysts, as well as, Independent Sales Reps for preseason forecasting
•	Created and managed bulk and preseason unit level forecasts for the largest Key Accounts utilizing the Plum River platform


Sales Analyst

•	Responsible for Sales Coordination of all customers identified as Sporting Goods Retail Chain Stores
•	Assisted in developing sales programs and product placement strategy for all Sporting Goods Chain Stores customers as well as product assortment presentation, SMU cost estimates, retail pricing, margin goals, and quotes, securing product mockups and samples, marketing strategy storyboards, and point of purchase displays and signage  
•	Administrative support for National Sales Manager, Key Account Managers, and Outside Sales 
•	Coordinated customer follow up on post presentation activities with Product Management and Purchasing Team to execute and fully implement seasonal assortment plan
•	Created and maintained customer forecasts for assortment selections based on history, point of sales reports, trends, and BI 
•	Point of contact for customer’s Replenishment and Inventory Analysts.
•	Created annual sales meeting presentations to internal and external staff based on global strategy and goals identified for the following year
•	Provided all historical sales information for assigned accounts, mitigated communications to customers and consumers regarding recalled items, and coordinated and communicate any and all customer requirements regarding recalled products with internal staff
•	Trained Inside Sales Team.  Responsible for ensuring team members are following documented data entry processes, following through with customer routing requirements, trouble shooting issues with order processing, and maintaining high customer service levels
•	Primary point of contact for consumers requesting information about product features, B2B and B2C ordering, and general inquiries about the Dive product line
•	Processed and coordinated the shipment of incoming orders for four territories in the U.S. and 
•	Developed a positive proactive relationship and was a liaison between the Outside Sales Representatives and internal operations to ensure customers’ needs were being met
•	Database authority and manager for all divisions’ order processing, pricing policies, sales booking programs, and reporting functions both domestically and internationally
•	Managed and maintained B2B site and data integrity for product catalogs, promotion codes, and order placement processing.  Worked with IT department, Sales and Inside Sales Department to ensure proper flow of orders through the B2B site to ASI business management system and AIMS shipping system 
•	Supervised Inside Sales Teams for all divisions from 2006 to 2010
•	One of the only two female members of the Dive Test Team who helped in product development and tested new equipment


Sales Coordinator / Inside Sales Supervisor

Maria Dale is a Sales Operations Analyst at Nortek Control in Oceanside, CA. View their experience, skills and work history on Malakye — the professional…

Maria Dale — Sales Operations Analyst at Nortek Control

Maria Dale

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California State University San Marcos