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Director of Marketing

Marketing & Sales

With over 20 years of corporate experience in marketing, category management, operations, and sales, I am a seasoned retail marketing and merchandising expert who has led brand strategy and revenue growth across multiple categories and channels. I have a proven track record of delivering results in category development, demographic and financial analysis, business planning, and strategy execution.

*	BU level leader at ACT ultimately accountable for driving revenue through in store merchandise.
*	Lead a team of Marketing, Sourcing, & Media professionals
*	Responsible for annual sales of $450 Million per year.
*	Direct accountability for Circle K's brand strategy, consumer experience, product marketing & forecourt/ backcourt experience
*	Manages all supplier and vendors relationships in the marketing areas for retail.
*	Evaluated assets and files for BU acquisitions.
*	Direct accountability for Merchandise Sales, GP and Unit growth on P&L
*	Grew the categories by approximately 7% Year over Year (Year 1)
*	Grew category sales by 12% Year over Year (Year 2)
*	Grew category sales approximately 2% Year over Year (Year 3)
*	Managed supply chain for seven distribution centers (Core Mark)
*	Launched localized pricing within the network growing direct margin an additional $1.9 Million over a twoyear period

Director Of Marketing

Category Manager of Confectionery, Salty and Rest of Store categories resulting in $277 Million of annual revenue within 1000 ampm locations located on the west coast.
*	Grew the categories by approximately 3.7% Year over Year
*	Managed the systematic process of offer development for promotional periods
*	Built a pipeline of products for next year planning
*	Created a General Merchandise program for MSCO locations resulting in $1.7 Million in sales
*	Created a GM category, distribution and promotion on products
*	Financially analyzed performance for monthly meetings representing COS
*	Completed and executed Seasonal planning
*	Created and Presented the COS Deep Dive to ampm Operations partners

Senior Category Manager Center of Store

Management of a test market of 100 stores testing new items and processes within the organization.
*	Market engagement that includes participating in the weekly market calls, presenting on the zone call and attending all market staff and retail initiative meetings
*	Successfully managed 14 tests within Market 2541 (DC) from test design to completion
*	Successfully managed the test of new food items from training/ execution and verification within the Market and Zone
*	Continuous communication of verification on active tests
*	Exceeded financial budget year to date
*	Analyzed and shared insight to test sponsors on all tests

Operations Director

Sales planning, plan- ogram decisions and vendor management. Worked cross functionally aligning core strategies within Confectionery for 8,100 franchised locations. Scorecard growth through unit volume, sales and share growth within the marketplace resulting in $430 Million of annualized results. Lead a team of support that input data and supporting paperwork.
*	Seasonal Planning
for 3241 stores through vendor negotiations, meetings and schematic creation resulting in $3.56 Million in retail distribution
*	Managed the Front End Reinvention $65- $80 Million project
*	Winner of the 2013 Merchandising Award: Front End Reinvention
*	Built weekly communication newsletter sending updated information on all COS related changes/ items to the Zone Merchandise Leaders
*	Expanding The Assortment (ETA) expansion: lead a group on improvement and resets of one ETA location
*	Managed forecasting for model market locations for all COS items.
*	Assisted in the Pre book Playbook across all business units
*	Trained COS SME's for Liberty prior to model market events
*	Set up weekly calls with the ZML's on the East

National Zone Merchandiser

Management of a territory within Orange County with annual sales exceeding $16 Million through consulting, developing and implementing action plans with business owners.
*	Market Subject Matter Expert: Conducted weekly projections, sales analysis and promotional communications.
*	Achieved quarterly bonus by exceeding budget goals 10 out of 12 quarters

District Manager

Margaret Kronick is a Director of Marketing at Alimentation Couche Tard Circle K in Huntington Beach, California.

Margaret Kronick

Margaret Kronick

Margaret Kronick

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Summary