- Responsible for creation of the strategic direction of assortment plans for the US Marketplace. Which included whole sale, retail, director to consumer, ecom. and outlet doors. - Specifically focused on driving the US Reebok Classics Men’s and Women’s Footwear & Apparel business that will drive profitability and achievement of the Global business strategy. - Manage a total 100.4m business including Men’s, Women’s footwear & apparel business. - Grew margins from 38% to 45.3% within the first 8 months, and increased the projected forecast by 40%. - Responsible for leading and influencing a cross-functional team with 5 direct reports, a US Sales Director, Global Product Creation and Global US Brand Coms. - Manage and align on all marketing activations, brand coms direction and Omni channel communication. - Drove the strategy merchandising direction for the US DTC & Ecommerce channels, which included Reebok.com, Classics retail stores, and managing the wholesale partnerships with Am

- Responsible for creation of the strategic direction of assortment plans for Key Regional SPB Accounts (Urban Outfitters, Journeys, KITH, and Shoe Palace etc.) Specifically focused on performance and Original Men’s, Women’s and Kid’s Footwear & Apparel business that drove profitability and achievement of the Global business strategy. - Managed a total 111.4m business that included Men’s, Women’s, and Kids footwear & apparel business. - Responsible for leading and influencing a cross-functional team with two regional sales directors, one US sales director and 10 sales reps that are responsible for over 300 accounts and 1200 doors within the U.S. - Leveraged business analytics tools to create best practice forecasting programs that drive business performance and created long term sku efficiency strategies with key accounts & product marketing teams, which decreased sku’s but increased profit. - Collaborated with product marketing & design teams to ensure commercial product is available

- Responsible for merchandising strategy for Foot Locker and Kid’s Foot Locker that specifically focused on increasing profitability for all strategic product groups. - Managed a 29.3m business with Men’s & Kid’s footwear/apparel business. - Managed consumer facing A-standard instore brand strategy for over 200 Foot Locker locations. - Collaborated with product marketing & design teams to ensure commercial product was available in seasonal assortments. - Global alignment with Foot Locker counterparts in Canada, Australia and Europe. - Worked with Sports marketing and key adidas assets to align on Foot Locker approved product assortments. Responsible for providing C-Level Management with regular updates in r

- Briefed and Managed the New adidas footwear Contemporary product concepts for the US from 2011 to 2013.US margin category goals (56%-58%) by working constantly with adidas costing/development teams to meet revenue expectations. - Gave product presentations to Inline and key account groups while working on seasonal GTM strategies. - Lead the product team with special projects, weekly meetings, costing, and market travel. - Drove seasonal stories, concepts, and managed product creation time lines while working with development on sourcing, planning and forecasting each season. - Lead CRP meetings for Product directors to ensure sourcing, forecasting, and planning direction were communicated clearly to the inline and key account GTM teams. - Worked with development and China counterparts to maintain product excellence, while providing innovative briefs and concepts that created new opportunities for the development team. - Worked with adidas legal/copy writing team to create a catalo

- Created and briefed product concepts for the US based 2010-2011 footwear and apparel collections. - Managed and created a US go to market timeline, while also providing a Fall 2011 product launch strategy for both footwear and apparel collections. - Negotiated player contracts and product expectation with the General Manager. - Communicated with Asian counterparts to build regional relationships while providing materials, performance and consumer direction. - Managed a US product creation team of 4 people responsible for design, marketing, development and China communication. - Provided team goals with weekly and monthly recaps that tracked expectations by providing positive reinforcement. - Presented product concept and business direction to key Sports Marketing firms and athletes.