Bachelor's degree in Business Administration

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- SUMMARY OF QUALIFICATIONS - 

Expert in relationship development by influencing others without formal authority to organize and implement business strategies helping improve lagging, leading, & behavioral indicators. Developed a business acumen for analyzing data resulting in $12 million dollars excess of overall revenue growth target. Delivering 17% YoY topline growth. Reduced unmatched customer deductions by 40% while managing $82 million dollars in sales revenue through CPG sales operations and analytics results. Face to face buyer and account management experience. Expert in summarizing and presenting daily sales trends using business intelligence software to track 53 customers. Proficient dissecting & forecasting daily sales revenue data; baseline and promotional volume planning.

- CAREER HIGHLIGHTS - 

• Responsible for identifying change in consumption trends during COVID via Wal-Mart, Kroger, Target, Meijer, and Sam’s Club portal revenue data. Vetted current & past trends to correct against current and future forecasts. Adjusted regional account forecasting by cross correlation of portal revenue sales with regional grocery RMA.

• Tracked & analyzed all Food, Drug, Mass, Grocery, C-Store, Natural, International, and e-commerce channel daily orders. Identified and communicated any abnormal orders.

• Designed and implemented a PBI AR revenue deduction dashboard, gained cross functional department support & usage from 40+ employees, drastically lowering customer deductions.

• TDP Growth of +13% supporting 4 divisions of Albertsons in 2019.

• Led Danone’s partnership with Acosta’s direct retail team dedicated to the entire Danone North America portfolio. Resulting in 4.5% revenue growth over 4 teams dedicated to specific divisions of Safeway/Albertson’s.

• Added 32 new items and awarded category captaincy for Big Saver in 2018. Owned and maintained planogram for all 15 stores including resets working with 3rd party companies.

Sitting on the FP&A team responsible for revenue and trade management for the Food, Drug, and Mass customers. Managed $82 million dollars in sales revenue and $10M in trade/marketing, consisting of 52 different retailers. Achieved 100% achievement of annual bonus objective.

• Verified and analyzed accrual amount vs. retailer deductions along with trade forecasts vs. actuals via IRI and retail portal consumption data.
• Audited all sales promotions signing off that they are GAAP compliant.
• Compiled and analyzed monthly, quarterly, and YTD account trade review summaries to identify risk & opportunities.
• Designed and maintained an aging deductions dashboard in Microsoft Power BI. Reduced unmatched customer deductions by 40%.
• Tracked, documented, and communicated all Quest abnormal orders daily.
• Identified daily consumption trends and tracked period forecasts by account and product segment with underlying SKU trends and commentary.
• Handled ad hoc excel requests requiring PIVOT tables and VLOOKUP, consolidating useful sales data in an easy to read manner.
• Responsible for pulling daily consumption data for Amazon and Kroger.
• Represented the finance team on all deduction calls with internal sales and outside brokers.

Financial Analyst / Sales Operations - Quest Nutrition

(Colorado, Idaho, Washington, & Oregon)

Hands on experience working with 4 divisions of the Albertson's/ Safeway business. Met with divisional buyers for new item meetings & promotional planning. Worked closely with category management and the customer business manager to consistently exceed in net profit and buyer category management expectations. Achieved 139% of bonus objective in 2019. Became 9 of top 10 plant-based items, and increased revenue in the Danone Baby/ Kids category by 15.4%. Seattle's Horizon Organic grew by 13.9%. The Denver and Intermountain divisions grew TDP's by +27 new items.

• Ran return on investment reports to determine which promotions were optimized to maximize promotional net profits.
• Created topline excel trackers accounts with category data from Nielsen and IRI using pivot tables, VLOOKUP, and nested formulas.
• Supported the sales team using retailer vendor portals and Danone's proprietary systems (CAS, SAP, Pulse, High Radius) for demand planning.
• Assisted in developing and editing current planograms using JDA Space Planner to maximize category sales.
• Created category and sales PowerPoint presentations using data trends for the sales team to utilize during customer meetings.
• Traveled to meet with various buyers in person to present category data and offer category captaincy support.
• Built EDLP and promotional contracts.
• Built and managed Retail Action Plan for in-store execution via Acosta's direct retail team.
• Set up new items in One World Sync for divisional specific new product introductions.

Sales Analyst - Albertsons/Safeway

Los Angeles and Long Beach Territory

Part of the Danone direct retail team covering only the Hispanic markets. Gained 22% market share in 2017. Sold in 20 coolers throughout my tenure. Worked cross functionally in retail and account management driving overall distribution growth. Grew Big Saver’s revenue from PY by 48.8% in Q4 2016.

• Delivered retail execution by driving strategies based on merchandising, assortment, pricing, and sales.
• Called on Big Saver a Hispanic grocery chain, gained 345 TDP’s in a course of a year.
• Attended 1 on 1 quarterly buyer meetings presenting/planning monthly promotions by using internal customer data from tier 1 Hispanic accounts. • Responsible for over 40 direct stores; drove category brand growth initiatives into delivered tangible results.
• Executed action plans to grow sales volume through incremental retail marketing activities in specific grocery chains.
• Sold in large displays, coolers, & pallet orders. (i.e. Evian & Horizon, full bunker displays)
• Built and maintained reputable relationships with grocery chain personnel to ensure Danone’s KPI’s would be met.
• Managed 63 coolers in the Southern California area. (Selling, Installation, & Maintenance)

Retail Sales Representative - Western Region, Hispanic Market(s)

• Talent Acquisition leader focused on full life cycle recruiting strategy within the Pharmaceutical/Medical Device industry.
• Sourced, screened, and qualified active candidates through coordination.
• Prospected new business development by contacting managers, directors, and vice presidents.

Medical Device/ Pharmaceutical Recruiter

All KPI's focused towards sales operations. Audited all restaurants on a letter grade basis. Drove store traffic from PY +3.2%. Avg. restaurant revenue
increased +17%. Drove strong focus on 3 pillars: food safety, training, and superior customer service. Through root-cause analysis, opportunities would
be identified and dissected followed by a specifically developed execution-based action plan that would be agreed upon by franchisees. Action plans
implemented varied from specific stores, district managers, to the franchisee level.

• Served as corporate liaison and primary contact for restaurants in the greater central California area. (53 restaurants)
• Counseled, advised, and directed district managers and store managers to achieve superior operations in accordance with brand standards.
• Identified training, operational, and marketing opportunities to improve bottom line results. Delivered increased sales and a high profit margin.
• Displayed strong relationship management skills empowering managers and team members to adopt best practices in operational execution.
• Executed deep dives with district managers and store managers to review opportunities in labor efficiencies.
• Trained personnel on operational platform standards, system operations, and provided ongoing assessment of training needs.
• Engaged in immediate problem resolution and/or short-term action plans to correct critical issues and escalate as necessary. (Restaurant shutdown)

Sales, Profit, & Operations Coach

Marc Gonzalez is a Financial Analyst / Sales Operations - Quest Nutrition at Simply Good Foods in Carlsbad, CA.

Marc Gonzalez

Marc Gonzalez

Marc Gonzalez

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