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Experienced Go to Market leader with a passion for digital innovation and transformation to create unbreakable customer relationships. Results oriented with a proven track record of working collaboratively within an organization to deliver organizational goals. Adept at leading and empowering teams to operational excellence. 

Managed operations and road map for the digital development of Nike's $4B B2B platform for North America.
Worked with global cross-functional technology and UX teams to ideate, redesign and develop the online storytelling, shopping and buying experience for Nike’s wholesale partners.  
Managed site operations team ensuring daily customer site support and maintenance of all site applications, identifying, and resolving all performance issues and new customer onboarding and trainings.
Managed team of digital platform managers who were responsible for driving the digital service model for Nike’s business segments (Key/Strategic, Territory and Specialty) for both internal and external users.
Established data governance policies and procedures to ensure data integrity within CRM tool (salesforce.com).
Worked with commercialization team to develop and execute marketing strategies to drive traffic, increase revenue and conversions.
Provided weekly financial reporting to senior level management team.


Senior Digital Platform Manager

Collaborated with Nike technology teams using Agile/Scrum framework to develop, test and deliver digital products. 
Aligned and gathered business requirements and use cases to deliver new API services in product data, imagery, inventory and sales order entry. 
Delivered new order entry functionality for account executives resulting in a 95% decrease in order entry time and ensuring timely delivery of  highly allocated launch product to marketplace.
Led communications and trainings on new functionalities with business stakeholders and retailers.
Managed active backlog with all stakeholders to prioritize workload against sprint deliverables and roadmap.


Global Product Manager  (Stretch Assignment)

Developed new processes and collaborated with Sales and Merchandising leadership to insure alignment of seasonal product offerings on B2B platform. 
Led UAT testing and managed roll out of all new digital enhancements through communications, trainings, and online help creation.
Managed distribution and organization of digital assets within the DAM platform. 
Led the review and production of the seasonal printed catalogs.
Implemented a scorecard reporting process for all seasonal product issues by category resulting in a 75% reduction of product readiness issues. 


Senior Digital Producer

Drove an online based seasonal product assortment and helped create a digital self-service model strategy to drive sales and online adoption.
Developed seasonal assortments and forecasts for specific accounts using category, account, brand and marketplace knowledge.
Serviced Nike’s central account base ensuring timely execution of order input, tracking and order confirmation, cancellations/RTS summaries and delivery information. 


B2B Account Executive  (Stretch Assignment)

Merchandised and managed the seasonal product offering delivered through the North America wholesale e-Commerce site. 
Created the printed catalog for all seasonal product offerings.
Troubleshoot and resolved any technical issues.



Digital Producer

Marc Barboza is a Global Product Manager (Stretch Assignment) at Nike, Inc. in San Diego, CA.

Marc Barboza

Marc Barboza

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