Outdoor

Camping

Photography

Dogs

Overlanding

Art Director

Creative & Design

I deliver high-impact, data-driven marketing campaigns managing storytelling, e-commerce, UX/UI design, social media, email, film, and digital advertising. I have solid success directing and implementing a broad range of revenue-generating, brand architecture projects delivered to the consumer with the highest design aesthetics. I collaborate cross-departmentally to ensure projects meet deadlines and budget requirements. I adapt easily and readily to new technology, innovate processes and drive new ideas while remaining within brand guidelines and voice. 

Front Runner is an international adventure brand that has locations on 5 continents. As global Art Director, my job is to ensure the highest degree of design aesthetic is applied to every marketing material the customer experiences. By identifying high to low level funnels using data and analytics, I create a customer journey which reaches the consumer at a variety of touch points along their path to purchase. I research trends for a global market space making sure that the brand will be relatable across all regions. My current duties include, but not limited to, the following:
- I use my management skills and interpersonal skills to lead global and local marketing projects. I also use excellent communication to direct, train, and inspire a team of global designers.
- Establish and manage the implementation of the CI guidelines, templates and standards through the global design team to maintain brand consistency.
- Develop and manage campaign roll-out decks. Assure a fully integrated plan is accurately developed & executed in all territories so consumers get the right message at the right time within deadline.
- Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables (film, social media, email, e-commerce, etc.) for the creative team.
- Create and present campaigns from the ground up for key stakeholder's approval.
- Develop and manage a Quarterly content gathering plan for stills and video. Pro-actively ensure brand has the best content available for website, social media and all other channels.
- Manage website enhancement with UX/UI improvements, seasonal updates, product page updates, landing page updates, wireframes, and other website pages for desktop and mobile devices using web technologies.
- Manage seasonal changes, featured products, new product displays, signage, vinyls and imagery, window branding for the Experience Center with the highest level of quality assurance. This also includes all event promotional materials and signage.
- Research and share Industry knowledge, competition analysis with the marketing team and executive team.
- Collaborate and partner with departments and operations units in assisting with day-to-day marketing duties as required.
- Innovation that drives new ideas for interaction design, visual design, UX design, and experience design by utilizing strategic direction to provide an elevated customer experience.

Lead a creative team to build brand identities for BED|STÜ,
Oak Tree Farms, and ROAN. With each brand having a unique
demographic audience, marketing to each brand’s niche is
essential. I create a variety of product packaging as well as
print and digital marketing assets. Everything from magazine
ads and direct mailers for local brand awareness for our brick
& mortar stores to social ads, retargeting, affiliate partners,
blogging, and advanced email strategies directing traffic to
our ecomm stores. I am one of many product and lifestyle
photographers on staff. It is my job to set up photoshoots for
seasonal lookbooks from concept to completion. I edit all
imagery and create layouts for digital and print lookbooks as
well as approve all press checks for final production. I assist
in managing our ecomm stores by setting and maintaining
imagery standards, updating home page content weekly,
push new products and assign categories and attributes. 

ACHIEVEMENTS:
-Managed email marketing A-Z with user growth rate and revenue growth YOY.
-Managed A-Z Facebook/Instagram conversion ad campaigns -Created unique niche branding for 4 distinct brands


Digital Marketing & Ecommerce Manager

Worked as part of a team to provide various marketing materials to a wide range of clients. From international enterprise level companies to doing pro bono work for local educational districts, We provided web design & development, print promotional materials, blog design & maintenance, SEO, branding, social media campaigns, grass root campaigns and everything in between.

ACHIEVEMENTS:
-Created an award winning logo
-Was project lead on Jafra’s internal branding guidelines -Learned healthy team dynamics


Web & Graphic Designer

Owner

Worked as an independent contractor both in-house and remotely to create email campaigns, digital marketing assets, billboard ads, and social media ads for primarily the automotive industry.
ACHIEVEMENTS:
-Managed production design for multiple clients


Graphic & Web Designer

Mallorie Hendrix is an Art Director at Front Runner Outfitters in Camarillo, CA.

Mallorie Hendrix — Art Director at Front Runner Outfitters

Mallorie Hendrix

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