In my own words
— MailaHighly motivated, passionate, patient, and always learning.
I am a recent graduate with an MBA in Nonprofit Management and a background in Social Media & Cause Marketing.
Trajectory
Jun 2019 — Now
Social Media & Influencer Marketing Manager · Jaanuu
• Define social media and influencer strategy. Set goals and KPI's across all platforms.
• Ideate strategic social partnerships and brand development for growth opportunities
• Plan and maintain editorial brand calendar.
• Manage and oversee daily content and creative strategy across all channels.
• Leverage data, insights, trends, and best practices to inform social creative and copy development with special attention to brand authenticity, tone, and voice.
• Plan and host digital and in-person influencer events (ie. Fitness, Culinary, Financial themed events)
• Seed quarterly influencer marketing campaigns and manage brand ambassador program.
• Manage Community Coordinator and interns. Delegate tasks and report on progress.
Jul 2016 — Feb 2019
Community Manager · Beautycounter
• Assisted with creation, conception, and presentation of social media strategy and integrated marketing campaigns for social media channels with 400K+ total followers.
• Created mission related social media campaigns to fundraise across all marketing platforms (Facebook, Twitter, Instagram, YouTube, Pinterest) for Breast Cancer Awareness Month, in partnership with Stand Up 2 Cancer and Breast Cancer Prevention Partners. Attended events with these partners throughout the year.
• Lobbied in Washington D.C. for more health-protective laws for personal care products. Interviewed lobbyists, documented and captured content.
• Collaborated with cross-functional departments (Content Marketing, Product Development, Video Production, Brand Marketing, Paid Social, Sales & Creative) to build consistency brand storytelling to best share the mission of the company.
• Assisted in the planning for distinguished events and partnerships. Manage influencer relationships, including payment, contracts, as well as other paperwork and communications.
• Reported weekly on cross-channel performance using data points to provide insights into performance, as a recap.
• Strategized on ways to increase engagement using previous data points and insights.
• Attended events and act as the communications support for partnerships.
• Partnered with trusted non-profits such as EWG, Healthy Child Healthy World & Breast Cancer Prevention Partners to create various campaigns to fundraise and raise awareness.
Feb 2014 — Jan 2017
Associate Digital Content Manager · That Jean Shop
• Write and edit copy for e-commerce and social media platforms.
• Style customers via one-on-one appointment based consultations.
• Create and implement Social Media Marketing strategies for shop owner.
• Assisted with direct sales to industry buyers.
• Photograph and style clothing for website + social, and other e-commerce sites.
This was a freelance position, and the majority of the work was handled remotely.
Jan 2013 — Jan 2014
Communications Supervisor · Addicted to Yoga
• Collaborated with company stakeholders to develop concepts for monthly marketing campaigns.
• Researched and develop relative editorial content.
• Facilitated and edited content from contributors and guest writers.
• Created the monthly Health & Wellness Newsletter using Adobe CS6.
• Utilized Mailchimp to send press releases to 1,000+ students.
Activity
Education history
American Jewish University
Master of Business Administration | 2018 - 2020
University of California, Riverside
Bachelors of Arts | 2008 - 2013
