Maiken Jorgensen

Marketing Manager · Cuker Agency

Carlsbad , CA

In My Own Words

Driven, detail-oriented marketing manager specializing in communications, content strategy, social media, PR, influencer marketing, and project management. Experience working with brands in the following industries: Swimwear, Accessories, Fashion & Apparel, Health Food, Baby, Home, and Financial Services.

Work Experience

Marketing Manager

Cuker Agency

2018 – Present

• Manage internal design and development teams by providing strategy and creative direction for client and agency projects. • Lead the agency's marketing efforts through email, website, photoshoots, social media, events and PR. • Manage social advertising campaigns for clients through Facebook Business Manager + track and analyze campaign performance daily to optimize conversions and ROI. • Grow organic social media presence for clients and agency by developing the strategy, creating content calendars, managing daily engagement and posting, and tracking analytics. • Build out clients' influencer networks + brand partnerships to increase engagement, cultivate lasting relationships, and reach new audiences. • Oversee the planning and execution of events by managing internal and external teams, serving as the point of contact for client communications. • Track and analyze clients' campaign performance across social and eCommerce channels by utilizing Google Analytics, Shopify, WebCube, Iconosquare and Facebook Ads Manager. • Manage budgets for clients' social advertising campaigns and for the agency's marketing plan. • Present monthly performance reports to client and team, communicating how the agency's efforts/strategies are maximizing clients' ROI.

Marketing Specialist

Cuker Agency

2017 – 2018

• Managed social media accounts for clients and agency - Facebook, Twitter, Instagram, Pinterest, YouTube. • Helped launch paid social media campaigns and monitored budget/performance. • Assisted at photoshoots and client events, planned agency's networking events. • Created and managed agency's digital content in the form of blog posts, news articles, case studies, and social media. • Crafted compelling web, email, and social copy for upcoming client campaigns.

Marketing Coordinator

Pure Financial Advisors

2016 – 2017

• Manage creative project plans and oversee execution of online and offline marketing campaigns. • Increase publicity by writing pitches for features & awards in local/national media outlets; track & promote all mentions. • Plan and execute client events by negotiating contracts with vendors, venues and industry leaders. • Report weekly campaign analytics (web, social media, CRM, email) to monitor performance and increase ROI. • Coordinate educational workshops and webinars to capture new leads and provide value to existing clients. • Assist in growth of website traffic (# of users grew by 74% from Dec. 2015-Dec. 2016) by optimizing web content. • Grow YouTube following (subscriber count grew by 217% from Dec. 2015-Dec 2016) by revamping video assets.

Marketing Assistant

Pure Financial Advisors, Inc.

2015 – 2016

• Managed online & email campaigns, ensuring workflows ran seamlessly & leads were properly dripped on. • Assisted in integrating Hubspot (marketing automation) with all online efforts to improve efficiency of all marketing initiatives. • Wrote pitches for features in news outlets to gain community attention; published all mentions. • Composed weekly newsletters, blog posts & educational video content to encourage client engagement. • Managed social media marketing campaigns and tracked results to improve future efforts. • Created event listings for financial classes and events in various digital media in order to expand customer base.

Marketing Communications Intern

Perfect Bar & Company

2014 – 2014

• Managed, organized and inventoried all marketing assets including images, video, and print items and coordinated distribution of each to sales and management team members. • Executed creative product proposals to increase social media engagement & kick start incentive-focused campaigns. • Created and edited content for company’s online blog. • Ensured brand consistency and alignment for all published content (updated photos, videos, and copy) across all outlets including various websites and print publications. • Managed partnerships with other brands/businesses by coordinating product trades and meetings.

Sales Associate

Quiksilver

2013 – 2014

• Assisted customers with purchase decisions by maintaining knowledge and expertise about the products and brand. • Managed floor sets and window displays to ensure the store has visual appeal and represented merchandise effectively. • Received orders and process sales transactions. •Participated in weekly team meetings to discuss ways to improve the customers’ store experience and boost sales through more customer-focused interactions.

Marketing Intern

Pura Vida Bracelets

2014 – 2014

• Recruited professional athletes, models, celebrities & Instagram influencers to be brand ambassadors & managed all communications. • Achieved & maintained ongoing relationships with ambassadors, including professional surfer Carissa Moore. • Contributed to increasing the company's Instagram following by 51% in three months. • Maintained effective knowledge of product, audience, and Instagram outreach goals. • Tracked ambassador outreach, responses and partnerships in Excel.

Event Staff Member

SDSU Athletics Department

2013 – 2013

• Assisted fans and athletes with direction and seat locations to improve the efficiency of the events. • Set up signage and advertisements for sporting events at Qualcomm Stadium and Viejas Arena to raise awareness and increase ticket sales. • Signed in players’ guests and scanned tickets upon entry to facilitate a steady flow of foot traffic. • Operated sound system, scoreboard controls, and set up press room after basketball games.