BS - Apparel Merchandising and Management

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Licensing Specialist - Fashion Brands

Specialist & Consultant

Results oriented professional with expertise in retail sales, buying and operations for consumer direct channels and deep knowledge base in women’s contemporary apparel and accessories. Proven track record in developing buying strategies to grow emerging retail businesses. Apparel Buyer with expertise in building buying and merchandising programs for a vertical retail organization to support both brand and business objectives. Collaborative team player adept at partnering with operations, marketing, design, and sales teams to help drive results at retail.

Work with the Licensing department and support growing roster of international designer fashion brands.
Support marketing initiatives for the designer brands, including review of marketing images, creation of marketing copy, etc.
Support Visual Merchandising Manager on these designer fashion brands, including supporting Visuals team on merchandising projects, competitive shopping, event and tradeshow graphics, etc.
Support Sales initiatives with creation of documents on PowerPoint and Excel, including product research, selling training guides, customer presentations, etc.
Coordinate all samples between product development team and licensed brand
Support licensing team with administration tasks and by scheduling meetings on the calendar and capturing thorough/ detailed notes.

Work with sales management and retail staff to achieve and exceed set financial goals.
Provide superior customer service and build relationships with customers while maintaining client book.
Complete daily, weekly and monthly activities such as receiving merchandise, replenishment, markdowns, opening/ closing procedures, visual display directives and end of month paperwork.
Displayed teamwork and enthusiasm on the sales floor to create a fun and exciting atmosphere for fellow associates and customers.

Key Holder

•	Develop assortment plans that drive sales, gross margin and inventory turn by analyzing product trends, historical data and category opportunities. 
•	Work closely with retail business analyst to develop and buy to specific assortment plans and react to changes in market conditions.
•	Provide collection recaps, analyzing product performance to identify strengths and weaknesses.
•	Produce and distribute trend/ inspiration reports for each collection to the sales staff. Work closely with store managers receiving style feedback regarding; fit, fabrication, design and quality to inform future buys.
•	Managed replenishment to boutiques to achieve sales and minimize markdowns based open to buy targets.
•	Maintained close relationships with all external account executives in order to facilitate timely deliveries and payment.
•	Conducted frequent store visits to merchandise new collections, set up visuals and conduct product knowledge seminars.

Retail Buyer

•	Entered all style numbers, season codes, color codes, classes and department for each style in the RTW collection.
•	Entered purchase orders, sales orders, backorders and invoiced all retail orders.
•	Ran weekly reports in order to allocate units and send replenishment to the Los Angeles, Palm Springs & New York stores.
•	Managed Outlet store – responsible for operations, merchandising, maintaining inventory control and loss prevention procedures, meeting sales goals and supervising staff all while providing excellent customer service.
•	Handled incoming emails/ phone calls from retail store customers regarding shipping issues, damages and/or product issues.
•	Assisted with the opening of the Trina Turk Fashion Island boutique in 2008.

Retail Operations Assistant/ Outlet Store Manager

Maegen Caraccioli is a Licensing Specialist - Fashion Brands at Incipio Technologies, Inc. in Costa Mesa, CA.

Maegen Caraccioli

Maegen Caraccioli

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Cal Poly Pomona University