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Freelance Graphic Designer - Creative consultant

Creative & Design

Maddalena comes from a  background in Motorsports, with her family running  the design of a famous motorcycle plastic company.  She also helped manage  racing teams since she was young. She moved to the US alone to go to college and she studied Graphic Design and Illustration. Most recently she’s been running a fast-growing restaurant company in SF managing many aspects of the business in addition to the branding, and marketing on the graphics side. 

Started and operated my own design freelance company acquiring several important clients and participating to a great variety of design projects and campaigns. Experience in the motorsports industry. References available.
madlane.myportfolio.com


Directed the development, design and maintenance of four restaurants and the company brand. Including: stores, menus, signage, merchandising, packaging, content creation for socials, web and press. Managed all the events and shootings. 
Developed new concepts for restaurants, food delivery and packaging design. 


Brand Manager

Assisted the marketing director in photo shootings, race sponsoring and events coordination. Directed the company web redesign and the product catalogs editing and printing. 
Helped in the social media content creation and press releases. Followed the design of new lines of apparel from manufactory to sales placement.


Marketing Team

Sport apparel design and licensing for Major Leagues (NBA, NFL, NCAA, MLB).
Design of a huge variety of apparel from sketch to production. Application of logos and registration marks onto all the leagues collections. Cooperated in team with other designers, product managers and the licensing crew.


Freelance Production Artist

Collateral design and art direction for a seamless lingerie collection.

Freelance Graphic Design 

Telemarketing of winter sport products and high end bicycles.  Management of athletes sponsorships. Regional sales agents orders placement assistance. Trade-shows.


Sales Rep

Maddalena Petrogalli is a Freelance Graphic Designer - Creative consultant at Maddie's FS Inc. in Mill Valley, CA.

Maddalena Petrogalli

Maddalena Petrogalli

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