MacKenzie Lee

Building Brands & Capturing Audiences | Marketing & Advertising Enthusiast

Oceanside | US

Skills

Marketing Strategy
Marketing Analytics
Consumer Marketing
Strategic Marketing Management
HubSpot Marketing Hub

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Interests

Baseball

Snowboarding

Travel

sports marketing

brand marketing

fashion marketing

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Industries

No information

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— MacKenzie

I thrive at the intersection of creativity and strategy, where marketing isn’t just about selling a products about telling a story, sparking emotions, and building lasting connections.

With a passion for branding, consumer behavior, and digital marketing, I love diving into the psychology behind what makes people engage, click, and convert. Currently growing my expertise in marketing and advertising, I am always seeking ways to turn big ideas into impactful campaigns. Whether it’s crafting compelling content, analyzing data for insights, or brainstorming the next viral trend, I am here for it all. Beyond marketing, I am an adventurer at heart whether that means spontaneous road trips, trying weirdly specific niche hobbies, or collecting fun facts no one asked for. I bring that same curiosity and energy into my work, always eager to learn, innovate, and push creative boundaries. Lets connect! Whether it’s to chat about marketing trends, branding strategies, or the best places to get tacos, I am always up for a great conversation.

Trajectory

Aug 2022 — Now

Marketing Coordinator · Remote

Assist in the development and implementation of marketing campaigns Manage and update the company database and customer relationship management systems (CRM) Coordinate and execute email marketing campaigns, including writing content, scheduling, and analysis Support event planning and execution for trade shows, webinars, and other promotional events Monitor and report on the performance of marketing campaigns using tools like Google Analytics Collaborate with graphic designers and content creators to produce high-quality marketing materials Maintain and update the company’s social media platforms, including content creation and community management Conduct market research to identify new opportunities and trends in the industry Assist with the production of marketing collateral, including brochures, presentations, and newsletters

Feb 2019 — Aug 2022

Marketing Intern/ Fit Model/ Warehouse Associate · Brixton

Assisted in the development and execution of marketing campaigns. Conducted market research and analyzed consumer data to identify trends and insights. Managed social media accounts, creating content and engaging with followers to boost brand presence. Collaborated with the design team to create promotional materials. Monitored and reported on campaign performance metrics. Released the women’s apparel line and helped develop new merchandise Opened Encinitas storefront Maintained Inventory, order fulfillment, warehouse organization, and shipping/receiving products

Aug 2017 — Feb 2019

Sales and Floor Manager · Kate Spade

Provided exceptional customer service, resulting in a 15% increase in sales. Assisted in visual merchandising to enhance store presentation. Conducted inventory management and restocking to ensure product availability. Promoted to Sales Manager