Mackenzie Boyle
Social Media Manager - Passionate Creative - Outdoor Lifestyle Enthusiast · Wolf Website Designs
Perth, Western Australia
In My Own Words
<p>Passionate about storytelling, branding, and the intersection of sports, lifestyle, and adventure. With a background in marketing, social media, and content creation, I thrive on crafting engaging campaigns that connect brands with their communities.</p><p><br></p><p>As a former NCAA Division 1 athlete and team captain, I bring a competitive, team-oriented mindset to everything I do. My experience spans brand marketing, videography, and social media management, including running my own clothing brand, managing digital content for businesses, and developing creative campaigns that resonate.</p><p><br></p><p>Currently based in Perth, Australia, I'm exploring opportunities to merge my love for sports, lifestyle branding, and action sports content creation. Whether it's managing social media for a brand, creating compelling video content, or building marketing strategies that inspire, I'm all about bringing bold ideas to life!</p>
Work Experience
Social Media Manager
Wolf Website Designs2024 – Present
- Manage & grow Wolf Web Designs' social media presence across Facebook, Instagram, & TikTok - Monitor social media engagement - Generate qualified leads through social media campaigns & interactions - Regularly review & report on analytics to access performance
Marketing Intern
The Strategic Agency2023 – 2023
* Assisted with current client initiatives and programs * Identified trends and activity in the marketplace * Developed client facing documents and new business deck builds * Actively participated in new business brainstorming sessions
Marketing and Projects Student Assistant
Davis College of Business & Technology2022 – 2023
* Coordinating development & running of events * Creating & scheduling content for DCOBT social media accounts * Helping with range of activities & special projects
Founder, Designer, & Creator
Create Chaos Co2021 – 2023
* Self-started a clothing & apparel company that is selling globally * Gained insight to production while partnering with a production factory * Developed the skills to design products using Adobe Photoshop & Illustrator * Created a strategic marketing plan and an engaging social media presence
Marketing & Graphic Design Intern
Graffiti (Apparel & Gift Shop)2022 – 2023
* Promoted a new store on social * In-house custom apparel printing * Created & sold graphic designs and art
Unpaid Marketing & Social Media Intern
NFL Alumni Association & WeForum Group2021 – 2022
* Managed studio onboarding for WeForum Fit Crawl * Directed social media strategy * Initiated contact local businesses to encourage participation in a local event
Education
Masters in Science of Organizational Leadership
Jacksonville University2023 – 2024
Women's Lacrosse Team (Captain) IWLCA & Atlantic Sun Conference Honor Roll 2024 Offensive Player of the Year
Bachelors in Communications w/ Minor in Marketing
Jacksonville University2019 – 2023
Women’s Lacrosse Team 2023 Davis College of Business & Technology Top 25 Business Student Dean's List Student Athlete Atlantic Sun Conference Honor Roll Campus Connections Club Jags Foundation
Projects
Intern Project - Omni Channel Program
https://docs.google.com/presentation/d/1m4xHaDMkiBD7xzTdLni7NYoed_ADZ-Av1UX2vj1xg8s/edit?usp=sharingA brand partner of my choosing & a property of their choosing - based on an overall purpose or mission beyond awareness or sales (i.e. sustainability, community, social change, etc). Program must include: Unique use of property assets Digital activation Measurement tactics
Portfolio
https://mackenzieboyle13.wixsite.com/mackboyle7My personal portfolio highlighting all the work I've done thus far!
Interests
Skills
Industries
Activity
Recent posts, comments and shares.