Lifestyle

Outdoor

Snow

Wake

Snowboarding

backpacking

Wakeboarding

The outdoors

Intramural sports

Creative media

Ncaa sports

Michigan state university

National Sales Manager

Top Management

Digital Sales and Marketing professional with experience in new business acquisition, account management and affiliate marketing

Specialties: Digital Advertising, Affiliate Marketing, SEM, SEO, eCommerce, Inside and Outside Sales

Proficient Experience Managing Client Campaigns On The Following Platforms

SEM/SEO
-DoubleClick
-Google Adwords
-Bing Ads

eCommerce
-Google PLA's / Google Shopping
-Yahoo PLA's
-Merchant Advantage

eCommerce Comparison Shopping
-Amazon
-Shopping.com
-Shopzilla
-PriceGrabber
-Nextag
-Become

Affiliate
-Commission Junction
-LinkShare
-eBay Enterprise
-AvantLink
-Impact Radius
-Link Connector

Social Media
-Kenshoo
-Facebook Ads
-Facebook Business Manager

•	By way of excellent customer service; recommended, selected and sold ski and snowboard equipment and apparel to customers while maintaining knowledge of current sales and promotions.
•	Monitored and maintained in-depth product knowledge of current inventory through use of Quickbooks
•	Developed new social media marketing strategy through Facebook advertising to increase online presence


•	Managed and effectively monitored campaigns of 250+ retailers and brands on site to measure performance and proactively employ optimization strategies
•	Designed, implemented and pitched premier campaign flights to key clients and critical decision makers, securing a 65% growth from 2015-2016
•	Grew client revenue by $12MM dollars which accelerated the buyout of ActiveJunky.com by Purch Media
•	Prospected new merchants to positively develop and grow the Active Junky client base
•	Created full circle marketing plans in content, commerce, email and social media 
•	Delivered effective email campaigns, from subject lines to content inclusion; personal campaign results doubled membership on Active Junky from 75K to 150K members 
•	Collaborated with marketing and design teams to implement new strategies outside of Active Junky’s affiliate marketing model
•	Hosted weekly sales meetings to executive management to highlight previous week’s reported metrics, future proposals, and sales 

Account Manager

Sole employee responsible for recruitment, optimization and management of affiliate marketing campaigns at Booyah.

Establish reporting format, key metrics and provide weekly updates to clients through meetings.
Provide recommendations for program development

Build email campaigns to send to publishers regarding new promotions and products

Work with Search and Display Account Managers to provide a full circle media plan to client.

Pitch new affiliate business to bring additional revenue streams to Booyah with proven results.

Help build, develop and optimize advertiser data feeds for Google Shopping (Product Listing Ads)

Consistently monitor ecommerce activity to relay information surrounding successful and under performing metrics to client. These include, clicks, conversions, revenue and return on ad spend. 

Collaborate internally with team to support online optimizations, such as bid increases, via Google AdWords and Google Merchant Center to ensure best return on in

Affiliate Account Manager

Manage affiliate programs of 5 large branded advertisers by actively identifying and executing media partner acquisition, optimizing current partner relationships and maintaining pipeline of over 500 affiliates.

Media partner relationships executed by prospecting, pitching and negotiating contracts on behalf of each advertiser, as well as understanding industry trends and marketing methodologies specific to each client.

Responsible for weekly reports to each brand to discuss current media partner progress, monthly goals and offer advice on optimization of each campaign

Experience with display, contextual, email, social and incentivized campaigns within multiple verticals including retail, education, downloads, and mobile

Affiliate Brand Manager

Conducted on mountain marketing surveys by approaching guests via random selection and through excellent customer service and communication skills, obtained demographic and guest satisfaction information for Breckenridge Ski Resort

Monitored and updated sampling plan on a daily basis

Marketing Research

Created partnerships with executives and mid size business owners to utilize M|Buy’s managed media service platform; a product of MediaOcean Inc, a software and data company used by some of the nation’s largest agencies and direct advertisers including Starcom, Apple, and the NFL.

Ran appointments with client and M|Buy operations team to plan, buy, and analyze media in the right place, at the right time, in front of the right audience to eliminate wasteful spending and ensure the most effective return on investment

Worked with all media types including traditional, digital and non traditional.

Market Director

Mack Clark is a National Sales Manager at EcoVessel in Louisville, CO. View their experience, skills and work history on Malakye — the professional network…

Mack Clark — National Sales Manager at EcoVessel

Mack Clark

Skills

Interests

Industries

Education history

International House: Madrid

Michigan State University