Mac Feller

Directed the Buying, Planning, and Allocations teams of the retail division. Delivered revenue and margin targets. Led the retail administration team through providing big picture brand, revenue, and team goals. Collaborated with key cross- functional partners to elevate retail in a wholesale-driven business. Built, maintained, and held team accountable to yearlong go-to-market calendar. Leadership: Supervised, coached, and lead 29 store managers on brand, selling culture, and delivering premium customer service Analyzed store manager feedback to maximize sales by increasing inventory, running regional promotions, and offering regional special make up product Overhauled visual presentation in stores to optimize top selling categories: shrunk women's footprint, increased tee shirt footprint, created a hat destination near point of purchase, delivered more SKUs of boardshorts and walkshorts to create power walls of high margin product Partnered with sales department to differentiate product offering of outlet stores from wholesale accounts Conducted monthly local store visits and quarterly regional visits resulted in direct communication from stores to headquarters, product changes to maximize sales by region, correcting inventory to maximize sales and minimize operational bottlenecks Planning: Analyzed past seasons' sales and initiated wholesale and retail cross-functional buy meetings to best leverage inventory company-wide. Result: company inventory decreased 25% and increased gross margin company-wide by 0.5ppts Planned yearly revenue and margin goals for fleet of stores, by planning each stores' goals through past year's sales, current performance, and opportunity in marketplace Led seasonal buys and monthly open to buy meetings for outlet fleet of stores to meet revenue and gross margin targets Directed allocators to increase or transfer inventory at store level Decided all promotions for both outlet and full price doors to ensure revenue and sell-through rates were met Merchandising: Set the omni-channel merchandise direction for buyers to develop regional and brand-right assortments for stores Differentiated product from competitors through brand and product story-telling in stores Identified special make up business to drive revenue and year-over-year growth Collaborated closely with e-commerce team for cohesive brand presentation, product launch timing, and marketing of key styles

Increased gross margin dollars at Hurley outlet stores by $1M in first two years • Beat margin targets and budget goals for outlet stores in 2012, 2013, and 2014 • Developed and implemented a robust rebuy program of key categories with a “never out” philosophy for outlet stores • Gained trust of senior wholesale business leaders by explaining my role as brand steward and business partner as Outlet stores’ leader • Trained and mentored both direct reports and fleet of store managers • Participated in Nike Global Retail Summits

Developed and analyzed weekly financial reporting template for geographical regions Attended and participated in European Sales Meetings in Barcelona conducted in Spanish • Coordinated marketing, finance, and supply chain needs of the European subsidiary • Anticipated supply chain and production issues and generated resolutions