• Provide creative direction and define design aesthetic for all global apparel categories • Manage the integration of product concept, design, evolution, storytelling, technology, and consumer experience into a larger communication process and vision for the brand. • Define product concept, positioning, aesthetic, seasonal trend research, garment construction, advanced concepts and execution, seasonal color stories, color palette finalization, graphic direction, fabric development and selection, trim design and detailing, business and prototype reviews, and fit sessions through line adoption. • Oversee and manage the inline design department that is responsible for the design of all global apparel lines. • Lead, manage, and mentor direct reports. Set standards for expectations and execution. Create individual development plans and accountability process. • Establish standardized procedures, processes, templates, and requirements for each stage of product creation

• Responsible for the creation and execution of an evolving design aesthetic that encompasses 200+ products seasonally. • Priority spent creating and managing technical design sketches and technical package information for all global apparel category products while ensuring all product designs are commercially viable in regards to prototyping and construction, bulk production, and cost. • Responsible for the seasonal development of product aesthetic, seasonal trend research, garment construction, seasonal color stories, color palette finalization, graphic direction, fabric development and selection, trim design and detailing, business and prototype reviews, and fit sessions through line adoption. • Responsible for leading, defining, cohesively communicating, and presenting seasonal design initiatives and trend reporting. • Initiated and implemented design workflow process with internal cross-functional teams and facilitated collaborative relationships.

• Priority spent designing global apparel products and accessories. • Responsible for creating, maintaining, and managing technical design sketches and technical package information. • Responsible for the seasonal development of product aesthetic, seasonal trend research, garment construction, seasonal color stories, color palette finalization, graphic direction, fabric development and selection, trim design and detailing. • Actively research design industry related journals, seminars, and trade shows to be informed of emerging trends, concepts, ideation, technologies, materials and construction methods, etc. • Management of seasonal Limited Edition collections for cycling, tri, run, and accessories.

• Maintaining in-line product designs through the design and development process. • Design, development, and product line management of off-calendar promotional merchandise. • Designing apparel, on-product graphics, trims, brand image and direction, and merchandising tools. • Maintaining and applying seasonal color palettes and color stories.

• Creation from concept to actuation for the brand. • Built, developed, and managed all aspects of design, image, marketing, web, sponsor relations, and rider development. • Team achievements include: multiple National Champion Titles, Master World Champion, and participation in Mountain Bike World Championships.

• Developed and implemented the curriculum for a variety of classes from Intro to Studio Art, Three-dimensional Design, Intro to Sculpture, and Advanced Sculpture. • Counseled students and mentored students through undergraduate thesis process. • Maintained and directed facilities. • Conducted student project critiques, proposed improvements, and cultivated critical thinking. • Composed and delivered weekly lecture topics to 150+ students.

• Design of custom cycling team apparel silhouettes and graphics, including presentation, revision, and communication with clientele.